Star in your own Hollywood-style action movie with the BMW i3.

by Bernie McGroarty on September 20, 2013, 7:53 pm

BMW today launched the world’s first 360° interactive film offering potential customers a virtual test-drive of the brand’s first-ever electric vehicle, the BMW i3.

The film, which can be downloaded to smartphones and tablets, invites users to assume the position of the driver and supporting actor in a dramatic, fast-paced race to save the world. Shot in 360° detail and using complete surround sound, the film allows the user to explore and interact with a fully immersive virtual environment by maneouvering their smartphone or tablet.

The film offers consumers a virtual test-drive of the fully-electric BMW i3, ahead of its UK launch, while at the same time playing a role in an evolving on screen drama. The interactive virtual test-drive film was shot by Emmy Award-winning Director, Jason Zada, best-known for directing ‘Take This Lollipop’ which has been seen by more than 100 million people.

The BMW i3 virtual test-drive app, entitled “Become Electric”, is available to download free now from the Apple App store and from 26 September from Google Play.

Download the app here:

BMW UK Marketing Director, Chris Brownridge said the BMW i3 virtual test drive stands at the intersection of film, advertising, gaming and digital marketing.

“Become Electric allows consumers to experience the future of mobility in a revolutionary and exciting new way. You are at the wheel of the new BMW i3 electric car for almost the entire film all while being immersed in a big Hollywood-style movie.”

Earlier this month, BMW launched an automated information service for potential BMW i customers which employs artificial intelligence. The ‘BMW i Genius’ uses specially developed software to interact with potential customers in a live question and answer format via text message.

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