Mercedes-Benz the world's most valuable premium automobile brand

by Bernie McGroarty on October 9, 2013, 10:42 am
”benz”

Mercedes-Benz remains the world's most valuable premium automobile brand in 2013. As in 2012, Mercedes-Benz ranks 11th among the "Best Global Brands 2013" as identified by renowned US brand consultancy Interbrand, making it the most valuable European brand. The brand's value has risen by six percent in comparison to 2012, to 31.904 billion dollars. This continues an unbroken upward trend which has been in evidence since 2009.

"We are proud and delighted that we have been able to repeat last year's success while also further raising the brand's absolute value," commented Dr Jens Thiemer, Director of Brand Communication, Mercedes-Benz Cars, in reference to the results of the study. "This shows that our "Mercedes-Benz 2020" growth strategy and our "Best Customer Experience" marketing strategy are not only taking sales to new heights but also enhancing our international renown and image."

The study's authors attribute the sustained success to Mercedes-Benz's unmatched ability in the automotive sector to maintain the right balance between tradition and pioneering ideas in the field of mobility and to enthuse people around the world with its products. The generation of compact cars launched in the past two years is aimed specifically at modern target groups. Ranging from the new A-Class to the new S-Class, the vehicles demonstrate how Mercedes-Benz embodies contemporary luxury without neglecting individual mobility requirements.

"Best Global Brands" are identified by Interbrand annually. The study is considered by leading CEOs worldwide to represent the competitive benchmark for the value of international brands. The study is designed to identify the world's 100 most valuable brands.

Article and pic from Daimler.com


Leave a Comment

You must be a registered member to comment on stories. Please take a moment to register for your free account now. If you already have an account, log in using fields below.










8 responses to Mercedes-Benz the world's most valuable premium automobile brand

AutoUnion commented:
October 9, 2013, 1:05 pm

I'm not surprised. The Mercedes-Benz name carries more prestige than BMW/Audi/Jaguar, etc. The 3 pointed star can't be beat.
nightmareuki commented:
October 9, 2013, 8:45 pm

Quote:
Originally Posted by AutoUnion View Post
I'm not surprised. The Mercedes-Benz name carries more prestige than BMW/Audi/Jaguar, etc. The 3 pointed star can't be beat.
and now the rest will try to undercut it
sridario commented:
October 10, 2013, 7:05 pm

I'm not surprised either that Mercedes-Benz was the most valuable premium automotive brand, but BMW was actually very close:

#12 - MB - 31,904 $m
#13 - BMW - 31,839 $m

Of course, Toyota was #11 at 35,346 $m...
DASchell commented:
October 11, 2013, 5:54 pm

At least BMW beat out Cisco, (who is laying off BTW). LOL
DASchell commented:
October 11, 2013, 5:57 pm

AND.....Both Hyundai and KIA beat out Chevrolet. What the heck is happening
Alex_Lounsbury commented:
October 12, 2013, 5:49 pm

Quote:
Originally Posted by DASchell View Post
AND.....Both Hyundai and KIA beat out Chevrolet. What the heck is happening
I recently bought a Hyundai. I was talking to the salesman about how far the company has come. Never would have stepped on a Hyundai lot in 2005. And I would have told you then that I would never drive a Korean made car, for quality issues. But the Accent offers more horsepower, better gas mileage, better warranties, and a cheaper price than all the other "name brand" econo-boxes I looked at.

On the other hand, after driving an assigned Chevy Malibu last year, I will not buy a Chevy until they make some more changes. That was one of the worst cars I have ever driven.
cwsqbm commented:
October 12, 2013, 7:02 pm

Quote:
Originally Posted by DASchell View Post
AND.....Both Hyundai and KIA beat out Chevrolet. What the heck is happening
Chevrolet doesn't have much of a presence outside the USA. Look at this way, Hyundai also beat out Porsche, and Ferrari barely made the top 100.
DASchell commented:
October 13, 2013, 1:33 pm

I bought a Hyundai Sonata new in 2002. Brakes, a battery, one tune up, maintenance as dictated drove it for 125,000 miles. Paid 20k sold it last year for 3k. Up until then I was a Chevy guy. For value the Hyundai beat anything I previously owned hands down.