November 19, 2013, 9:31 am
Originally Posted by Bremen Ben
I think the way BMW gradually moves away from the "performance" end of the spectrum to "comfort", they are going to gain some customer demographics and lose some.
They might gain the crowd who cares more about the roundel badge than driving performance, but they will lose the performance oriented crowd. With all the talks of competitive advantage etc. I don't know whether it is a smart move for BMW or not; only time will tell.
Having test driven the F10 535 a couple times, I am not getting the driving exhilaration as I am with my e60. The F10 is so much more refined when compared to the e60, but it is so much so that I don't get the brute fun of driving any more. It feels like driving a Lexus: nice car to chauffeur family around, but utterly bland to drive.
+1 many times!
Merc will take over BMW because Mercedes makes cars that people like these days (soft, numb, smooth, technology orientated at a low price point). I test drove a CLA 250 and found it does drive better than a 320i or 328i by a far margin...
BMW seems to be losing the enthusiasts and drivers as they switched over their market to new folks or non enthusiasts with all the Fxx series cars & SAVs.
Coming from 12 years of BMW loyalty and having cars that make you smile when you drive, I have to say I was very disappointed with all the Fxx series cars - I looked at all of them hoping to find a car that was fun to drive like my past BMWs (E53, E90, E90LCI Diesel).
For weeks and weeks I test drove so many BMW, Audi, Mercedes, Jag/Range Rovers that I finally realized EPS steering is very odd for me and the biggest turn off.
I guess you can say I like to feel the road, maneuver into a turn and feel the steering and body roll resistance.
New drivers, badge hunting / display owners, or customers who never drove the older BMWs think that the Fxx series is perfect for them. I hope BMW succeeds with them..
So after many months, I finally settled on the last of the hydraulic steering rack vehicles - X1 35i European Delivery or X5 35d.
Took the 2013 X5 35d for the diesel power and torque over the gasser. Plus it didn't hurt to get a $13K discount.....
Can now say I have the last of the BMW 2013 model that still makes me smile as I drive her for a couple more years.
Maybe by then, BMW will have perfected the EPS with a simulated feel of the road as they simultaneously reach their CAFE fuel economy standards the federal govt has imposed on them....