Less rules. More performance. Physically as well as virtually: Watch the trailer of the virtual BMW M235i in the upcoming PlayStation®4 videogame DriveClub.
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1 responses to BMW 2 Series Coupé. DriveClub trailer.
Fish23 commented: November 12, 2013, 1:47 pm
I have no problem with the video but I do with the grammar. 'Less rules' is wrong, plain and simple. A plural noun always needs the comparative adjective 'fewer'. I see this error in the media (itself the plural form of 'medium') time and time again. Here in Canada, BMW advertising frequently features the tag line 'Less emissions. More driving pleasure" and it bugs me to no end. I expect correct grammar from a brand like BMW and, if an ad agency is the cause, it is still BMW that is responsible for its use.
As a proud owner of two BMWs (2013 335 xi (with M-Sport) and a 2011 535xi GT) this comment is offered in the spirit of 'polishing the apple'.