Jeff Koons’ BMW Art Car celebrates North American premiere.

by Bernie McGroarty on November 26, 2013, 9:56 am


BMW is a partner of Art Basel in Miami Beach 2013

Miami /Munich. The BMW Art Car by Jeff Koons will celebrate its North American premiere and will be exhibited in a pavilion in the Botanical Garden next to the fair. American artist Jeff Koons created the 17th car of BMW's Art Car collection by using a BMW M3 GT2 as his canvas. The Koons car features the number "79" which pays tribute to the 1979 Andy Warhol car. This legendary "rolling sculpture" of Andy Warhol will be on display in Art Basel's Collectors Lounge in the Convention Center. The pop art icon painted a BMW M1 that raced in the 24-hour race at Le Mans in 1979.

"It is with great pride we bring the Jeff Koons Art Car to the US and present it for the first time publically in North America," said Ludwig Willisch, President and CEO, BMW of North America. "Koons wanted to design a BMW Art Car because of the tradition set forth by Roy Lichtenstein, Andy Warhol and other great American artists, that is why we are very proud to display both the Koons and the Warhol car at the same event."
BMW will again provide the official VIP shuttle service for visitors to the show, connecting the various event locations and show venues. This year BMW's shuttle service will include some of the brand new BMW i3 electric vehicles in addition to the BMW 7 Series. The BMW i3 is the world's first premium car conceived from the ground up to provide all-electric mobility. With its passenger cell made from carbon-fiber-reinforced plastic (CFRP) and BMW eDrive technology designed to deliver zero-emission driving, the first series-produced model from the sustainable BMW i brand heralds a new era in mobility.

Furthermore, the BMW i8, the i brand's high performance plug-in hybrid, will make its East Coast debut at a reception at the SLS Hotel in South Beach on December 5, 2013.

The 12th edition of Art Basel in Miami Beach takes place in Florida from December 5 to 8, 2013. More than 250 leading galleries from North America, Europe, Latin America, Asia and Africa will present works by over 2,000 artists of the 20th and 21st centuries. Besides the artworks on display at the main exhibition hall, various artistic interventions at Collins Park and SoundScape Park will turn Miami Beach this winter again into the international hub of the art scene. BMW has been a partner of Art Basel in Miami Beach for many years and will be involved in this year's art show with an event of its own.

In addition to Art Basel with its shows in Basel, Miami Beach and Hong Kong, BMW also supports other art shows all over the world, including the Frieze Art Fair in London and New York, Art Toronto, Art Amsterdam, TEFAF Maastricht and Paris Photo in Paris and Los Angeles, as well as the abc – art berlin contemporary and the initiatives Gallery Weekend Berlin and Independent Collectors. Furthermore, the BMW Group cooperates on a long-term basis with cultural institutions and art professionals worldwide, including projects such as the Preis der Nationalgalerie für junge Kunst in Berlin and BMW Tate Live.



More information about the Art Car collection and images are available at: http://www.bmw-artcartour.com/

More information about the cultural commitment of the BMW Group is available at: www.bmwgroup.com/culture and www.bmwgroup.com/culture/overview


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1 responses to Jeff Koons’ BMW Art Car celebrates North American premiere.

ddk632 commented:
November 28, 2013, 8:49 am

This is exciting, I will be attending both events, the Jeff Koons M3 GT2 and the i8 intro at the SLS hotel, can't wait for next week!