Will BMW Lose The US Luxury Car Sales Title?
The race for the title of top-selling luxury car maker in the US has reached its final month. Mercedes-Benz is still holding on to the lead over BMW going into the final push.
Up until October, BMW luxury sales had been trailing Mercedes by less than 3,000 units. Through the end of October the lead grew to 5,000. Sales numbers for the month of November were released this week and it's not looking any better for BMW. Mercedes-Benz has stretched their lead to just over 7,600 units. This momentum in Mercedes' sales, has been helped by the release of the their new small sedan, the CLA. BMW had the release of the new X5 to help, but according to the Wall Street Journal, allocation issues were limiting the sales. 'BMW's U.S. arm has had to fight with other markets for allocations of a new X5 sport-utility vehicle, limiting its ability to drive sales in a key segment.'
It's not over until it's over though. There are still a few weeks left, and the end of the year is a big time for luxury car sales. Auto makers tend to amp up incentives to drive the sales of older models. Maybe this final push will boost BMW sales ahead of Mercedes. It's still anybody's game. However, even if BMW fails to pull ahead of Mercedes in the U.S., they are still on track to keep their No.1 spot as a luxury car maker globally.
Source: Wall Street Journal
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