December 21, 2013, 8:51 am
My Director has a model S -- they are absolutely impressive. If Tesla can introduce a cheaper version of the car, they will gain mass appeal. Right now the selection of electric cars is "boring" and uninspiring to drive -- Tesla can up the ante with an inspiring & hopefully awesome design and gain more mass appeal.
And I realize for some "200 miles? that's ridiculous!" --- maybe for you, but for the vast majority of public (90%?) it would work perfectly most of the time (90%?). Your average person drives to work and back, and shops/malls on weekends -- that's not a lot of mileage. You plug in every night, and every day you start with 200 miles. For the masses
... that far exceeds needs.
And let's all be honest, long-term trends are at play here. You may not like it, you may not prefer it... but over the next few decades gas cars will phase out to a niche and electric will become mainstream.
*Demographics: 40s/50s/etc may love their gas guzzlers; but spend some time with teens/20s (ie: the future) --- they are incredibly more interested in energy efficiency and saving the environment
*Gas fuel: it is much more expensive than buying electricity for a car; the big negative of electric is upfront purchase cost -- but this gap will close as the reach economies of scale
*Prevalence/acceptance: Think 10 years (2003/2004).... there was NO available electric car to purchase for the masses. If you asked anyone if they'd drive or buy an electric car, most would probably find it amusing but unrealistic. Look at where we are today --- Prius everywhere
, Leafs, Volts, etc. As more manufacturers and models become available in price ranges that the masses pay (ie: $20k-$30k cars) -- you will see a massive shift to electric.
*Keep in mind this being a BMW forum, by default this is a niche of the overall market. Most consumers (think Honda, Toyota, etc) are more interested in MPG, price, and creature comforts than performance or power. (although it can be noted that electric motors can be quite equipped for performance anyways, assuming you buy something more like a Tesla and not a Prius)