When opportunity knocks, don't let it pass you by. Meet the BMW 3 Series.
I literally laughed out loud at the boat name "Hashtag This". This is one of the funnier commercial of late from BMW.
“Opportunity Knocks,” starring actress Brooklyn Decker, features the BMW 3 Series, the quintessential Ultimate Driving Machine that invented the Sports Sedan segment. The BMW 3 Series has been named on Car and Driver’s acclaimed 10Best List for 23 years in a row. This spot tells the story of a man who has previously let opportunity pass him by. Among other missed opportunities shown in a flash-back sequence, we see him break up with his nerdy high-school girlfriend, who in present-day, turns out to be Brooklyn Decker. When it comes to purchasing the BMW 3 Series, he is not going to let opportunity pass him by again.
“I was drawn to this BMW ad because of the humor. I was determined to play myself as a nerdy teenager – down to the braces and not so trendy clothes – just like I was in high school,” said actress Brooklyn Decker. “I loved being able to put some of my personality into the ad and I’m thrilled to have been a part of this project with BMW.”
In addition to BMW’s regional dealer advertising buy, BMW’s national media buy during NBC’s broadcast of the Sochi 2014 Olympic Winter Games features new television and digital spots for the revolutionary BMW i brand, the all-new BMW X5 Sports Activity Vehicle, and the first-ever BMW 2 Series. BMW i digital shorts are available at NBCOlympics.com during the Games.
“’Opportunity Knocks’ is a playful example of BMW’s focus on story driven creative,” said Trudy Hardy, Vice President, Marketing, BMW of North America. “Unlike the young man in the commercial who broke up with Brooklyn Decker, we want consumers to make the right choice the first time, especially when selecting their next vehicle.”
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