Jaguar XE coming in 2015 to compete with the 3 Series

by Bernie McGroarty on March 5, 2014, 3:35 pm
”xe”

Jaguar has been on top of their game and now they are capitalizing on the popularity of their F-type to roll out an entry level sports sedan to compete with the uber popular BMW 3 series. This new entry level sports sedan called the XE, will fit into Jaguar's line up just under the XF. The XE will roll on a new advanced aluminum architecture chassis, offering the both light weight and strength, for exceptional handling and performance. The new Jag will also be available with a fresh choice of engines, called the 'Ingenium' engine family, that can be set up for both rear drive and all wheel drive configurations.

We are likely a couple years out on the launch of the XE. Here in the US we could see it mid to late 2015. As long as Jaguar can keep up their momentum and deliver something exciting, BMW, Mercedes and Audi should be worried. The entry level sports sedan segment has become quite crowed, and with the possibility of Tesla's smaller, less expensive EV, the 'Model E' coming in 2015, BMW may have a couple more cars they don't want to compete with.

Check out the video of the XE:



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38 responses to Jaguar XE coming in 2015 to compete with the 3 Series

Evenflow commented:
March 5, 2014, 4:10 pm

Jag has always had a problem in that market.

It's probably because they keep making Fords into Jags.
Michael Schott commented:
March 5, 2014, 4:15 pm

Quote:
Originally Posted by Evenflow View Post
Jag has always had a problem in that market.

It's probably because they keep making Fords into Jags.
This is not the same Jaguar. They are completely independent now and are producing terrific cars.
Chris90 commented:
March 5, 2014, 4:35 pm

Quote:
Originally Posted by Michael Schott View Post
This is not the same Jaguar. They are completely independent now and are producing terrific cars.
And unlike previous entry-level Jags, this is a rear drive platform.

I wonder how it compares to BMW price-wise though, probably more expensive.
Zeichen311 commented:
March 5, 2014, 5:19 pm

I am very, very interested to see the rest of the XE. This full-on front view looks like what you'd get back from Zagato if you sent them an F30 and said, "knock us out."

(Think I'm nuts? Imagine that grille about one-third shorter, divide it in half and tell me you don't see a late-model BMW.)
falar commented:
March 5, 2014, 5:59 pm

Tesla being a competitor? Haha, bet they aren't even around in 10 years.

Jaguar faces an uphill battle if they want to break into this market over here. They have built some classy vehicles over the years so I'm sure they are more than capable of putting together a wonderful car but I have to wonder how much it will cost and how they will break into a whole generation of potential buyers.
Dippydo commented:
March 5, 2014, 6:07 pm

Jags have a very very very bad reputation to get over. Virtually anyone that has ever owned one will tell you they are one of the most unreliable cars they ever owned. Sure they look 'pretty' and who knows they may be better, but they have that cloud over their shoulder of many many years of unreliability. And then of course the Ford era where things did not get any better. Now that they are owned by Land Rover, i would not expect their quality to increase. Anyone that has owned one of those will tell you they are a money pit as well.
captainaudio commented:
March 5, 2014, 6:30 pm

Quote:
Originally Posted by Dippydo View Post
Jags have a very very very bad reputation to get over. Virtually anyone that has ever owned one will tell you they are one of the most unreliable cars they ever owned. Sure they look 'pretty' and who knows they may be better, but they have that cloud over their shoulder of many many years of unreliability. And then of course the Ford era where things did not get any better. Now that they are owned by Land Rover, i would not expect their quality to increase. Anyone that has owned one of those will tell you they are a money pit as well.
I have owned several Jaguars including an XKR, an XJ Sport, and an XK8 Convertible. They were very reliable. Jaguars had a well deserved reputation for unreliability for years but after they were taken over by Ford they became much more reliable.

J.D. Power rates Jaguar neat the top of the reliability list and Consumers rates them near the bottom so I am not too sure who to believe but apparently Jaguar owners are satisfied with their cars.

FWIW Consumers rated the 2008 335i convertible as very unreliable and mine has been trouble free.

Chris90 commented:
March 5, 2014, 6:49 pm

Quote:
Originally Posted by captainaudio View Post
J.D. Power rates Jaguar neat the top of the reliability list and Consumers rates them near the bottom so I am not too sure who to believe but apparently Jaguar owners are satisfied with their cars.
I can't imagine Jaguar owners writing in their reliability data to Consumer Reports. Probably a small sample size.
Dippydo commented:
March 5, 2014, 7:27 pm

Quote:
Originally Posted by captainaudio View Post
I have owned several Jaguars including an XKR, an XJ Sport, and an XK8 Convertible. They were very reliable. Jaguars had a well deserved reputation for unreliability for years but after they were taken over by Ford they became much more reliable.

J.D. Power rates Jaguar neat the top of the reliability list and Consumers rates them near the bottom so I am not too sure who to believe but apparently Jaguar owners are satisfied with their cars.

FWIW Consumers rated the 2008 335i convertible as very unreliable and mine has been trouble free.


Funny thing is, the JD Powers ranking also confuses those on the Jag forums..LOL..Consumer reports ranked Jag 28th place out of 28 companies in reliability last year in 2013. And they have trailed many years going back. The common saying/joke in the Jag community is that you have to own two so you have a car to drive while one is in the shop. I am sure some people get lucky, but it seems to be a pretty common conclusion Jags are as a whole poor reliability.

Here is a good read on why JD power is different as it explains they rate more on initial quality than dependability. Which goes with what I initially said that they make pretty cars, but don't last.

http://wheels.blogs.nytimes.com/2012...ype=blogs&_r=0

To add to that, some people did not have issues with the HPFP on the N54, but many more did than not.
captainaudio commented:
March 5, 2014, 7:58 pm

Quote:
Originally Posted by Dippydo View Post
Funny thing is, the JD Powers ranking also confuses those on the Jag forums..LOL..Consumer reports ranked Jag 28th place out of 28 companies in reliability last year in 2013. And they have trailed many years going back. The common saying/joke in the Jag community is that you have to own two so you have a car to drive while one is in the shop. I am sure some people get lucky, but it seems to be a pretty common conclusion Jags are as a whole poor reliability.

Here is a good read on why JD power is different as it explains they rate more on initial quality than dependability. Which goes with what I initially said that they make pretty cars, but don't last.

http://wheels.blogs.nytimes.com/2012...ype=blogs&_r=0

To add to that, some people did not have issues with the HPFP on the N54, but many more did than not.
To make things even more confusing. In 2009 JD Powers listed Jaguar at the top in both initial quality and dependability. It appears that Jaguar reliability improved and then declined.

Quote:
Jaguar, Buick Reliability Beats Lexus
DAN STRUMPF 03/19/09 02:55 PM ET


NEW YORK - Jaguar and Buick surged to the top of J.D. Power and Associates' closely watched vehicle dependability study this year, tying for the No. 1 spot and dethroning Lexus for the first time since the Japanese luxury brand has been a part of the survey.

J.D. Power's dependability study surveyed 46,313 original owners of 2006 model-year vehicles in October 2008. The results are watched closely by automakers and are often used in advertising. Owners' opinion of a car after three years can be a major influence on their opinion to buy that brand again.
The firm also releases an initial quality study, which measures problems in the first 90 days of ownership. That study usually comes out in June.
Although I would expect some variation in ratings from different organizations it's hard to understand how the same car can wind up at the top of one list and the bottom of the other.
Hangman4358 commented:
March 5, 2014, 9:49 pm

Quote:
Originally Posted by Dippydo View Post
Funny thing is, the JD Powers ranking also confuses those on the Jag forums..LOL..Consumer reports ranked Jag 28th place out of 28 companies in reliability last year in 2013. And they have trailed many years going back. The common saying/joke in the Jag community is that you have to own two so you have a car to drive while one is in the shop. I am sure some people get lucky, but it seems to be a pretty common conclusion Jags are as a whole poor reliability.

Here is a good read on why JD power is different as it explains they rate more on initial quality than dependability. Which goes with what I initially said that they make pretty cars, but don't last.

http://wheels.blogs.nytimes.com/2012...ype=blogs&_r=0

To add to that, some people did not have issues with the HPFP on the N54, but many more did than not.
The joke I always hear about owning a British car is that you better also have the money to have a British mechanic live in the truck, or boot as they call it.
captainaudio commented:
March 5, 2014, 9:51 pm

Quote:
Originally Posted by Hangman4358 View Post
The joke I always hear about owning a British car is that you better also have the money to have a British mechanic live in the truck, or boot as they call it.
The joke I always heard was:

Q. Why do the British drink warm beer?
A. Because they have Lucas refrigerators.
Zeichen311 commented:
March 5, 2014, 10:51 pm

Quote:
Originally Posted by falar View Post
Tesla being a competitor? Haha, bet they aren't even around in 10 years.
I'll take that bet. See you back here in ten years--loser buys the beer. That'll be you.

Their Supercharger network of charging stations is expanding rapidly; many will add a battery-swapping option soon. They are expanding into China this spring. A right-hand-drive model will be offered in the UK later this year and by the end of 2014, they expect to have a Supercharger station within 200 miles of everyone living in Germany.

This is no longer a curiosity or some mad experiment that's likely to fold any time soon.

Quote:
Originally Posted by captainaudio View Post
Q. Why do the British drink warm beer?
A. Because they have Lucas refrigerators.
Dave 20T commented:
March 5, 2014, 11:10 pm

It helps if more companies build better cars and cars as close as possible to the better attributes of 3 series BMWs.
Brian@vossen commented:
March 5, 2014, 11:26 pm

Sharp looking Jag
carzaddict commented:
March 6, 2014, 9:41 am

as a dedicated Jag owner....i can whole heartedly say yes they had a bad reputation back in the 80's and early 90's.....but since being taken over by ford they've improved SIGNIFICANTLY. ive had numerous jags since 2003.....not a single issue with any of them!

its going to be a long long time before Jag gets over that rep. till now people still ask me if im going to need their help to push my car home. the funny part is that people give you a satisfied "oooooh wow" when you tell them you drive a Jag. they respect the brand....just ignorant to the fact that the cars reliability has improved.

the bonus side to that is that they only sell about 1-2k cars a month...so you dont see too many on the road (as opposed to BMW's and Mercs)....i like that kind of exclusivity.

ive had an X-type.....and while it wasnt a total piece of ****....it was definitely a ford with a jag badge on it.

the XE comes out around the time the lease on my BMW ends.....due to my history with the company ill have first dibs to order one (just like i did with the F-Type)........and yes i will most likely order one.

I love my current XJ....hands down one of the sexiest sporty luxury cars ive ever driven.
Dippydo commented:
March 6, 2014, 10:29 am

Quote:
Originally Posted by carzaddict View Post
as a dedicated Jag owner....i can whole heartedly say yes they had a bad reputation back in the 80's and early 90's.....but since being taken over by ford they've improved SIGNIFICANTLY. ive had numerous jags since 2003.....not a single issue with any of them!

its going to be a long long time before Jag gets over that rep. till now people still ask me if im going to need their help to push my car home. the funny part is that people give you a satisfied "oooooh wow" when you tell them you drive a Jag. they respect the brand....just ignorant to the fact that the cars reliability has improved.

the bonus side to that is that they only sell about 1-2k cars a month...so you dont see too many on the road (as opposed to BMW's and Mercs)....i like that kind of exclusivity.

ive had an X-type.....and while it wasnt a total piece of ****....it was definitely a ford with a jag badge on it.

the XE comes out around the time the lease on my BMW ends.....due to my history with the company ill have first dibs to order one (just like i did with the F-Type)........and yes i will most likely order one.

I love my current XJ....hands down one of the sexiest sporty luxury cars ive ever driven.

I would hope they would improve over time as technology gets better, they get more knowledge from being bought by bigger and better companies transferring their knowledge, but the bottom line is that they still lag well behind the other brands from a reliability standpoint as a whole. Not saying they will stay there, but as it was pointed out, 2012 and 2013 they were 28th out of 28th place for dependability by Consumer Reports. Now I do not take CR word on performance or other factors, but don't need to be a car person to report customer complaints, repair bills, warranty claims and so on compared to other products. That is just gathering data, turning it into a percentage of output to make it a fair comparison and rank.

I worked for a company in the UK for 10 years as a product manager and the saying within the company themselves was, they can't build anything to last and they do not know what seasonings are. The only decent meal I ever ate was on Sunday. They can cook a good roast, but that is about it. They can even screw up a sandwich. LOL.
AzWildcatG commented:
March 6, 2014, 11:22 am

I'm in on this!

I love my first gen Infiniti G35, but gas mileage is a issue with Infiniti's. I will be seeking a replacement by the summer of '15. The new Jag XE along with the Infiniti Q50 or Q60 (as long as there is a new gas engine introduced) and the redesign Audi A4 are on my list.

Quote:
Originally Posted by Jay@vossen View Post
Sharp looking Jag
I love what Vossen did with the Q50!

justinnum1 commented:
March 6, 2014, 11:37 am

Quote:
Originally Posted by falar View Post
Tesla being a competitor? Haha, bet they aren't even around in 10 years.

Jaguar faces an uphill battle if they want to break into this market over here. They have built some classy vehicles over the years so I'm sure they are more than capable of putting together a wonderful car but I have to wonder how much it will cost and how they will break into a whole generation of potential buyers.
Bet you 100 bitcoins.
bt1330 commented:
March 6, 2014, 12:38 pm

The British mechanics jokes don't work anymore, Jaguar is Indian owned by TATA. I would never buy Indian anything.
josehp603 commented:
March 6, 2014, 1:14 pm

It is funny how people say "I would never buy Indian anything" or "I would never buy Chinese anything" but when you go and look at an automotive company or a tech company, about 80% or the engineers are indian or chinese. Maybe the CEO and VPs are american, british, german, etc just to give you a little peace of mind that you are buying a german car and not a car designed by people from all over the world and assembled in South Carolina.
Hangman4358 commented:
March 6, 2014, 1:42 pm

Quote:
Originally Posted by bt1330 View Post
The British mechanics jokes don't work anymore, Jaguar is Indian owned by TATA. I would never buy Indian anything.
You never eat Indian food?
carzaddict commented:
March 6, 2014, 2:05 pm

Quote:
Originally Posted by bt1330 View Post
The British mechanics jokes don't work anymore, Jaguar is Indian owned by TATA. I would never buy Indian anything.
thats such an ignoramus comment....im sure there are plenty of things you own that you probably dont know is indian made

plus....just to make your comment seem even sillier.......TATA does own Jaguar....but Jaguar is still being built in england......so what part of that makes it indian?
saluki commented:
March 6, 2014, 2:35 pm

wait... let me get this straight

A bunch of BMW owners are going on about how unreliable JAGUARS are?
Elias commented:
March 6, 2014, 2:52 pm

Jaguar Lease rates aren't very competitive compared to BMW.
335i Driver commented:
March 12, 2014, 12:48 pm

There's one thing I know for sure. My Jaguar was a helluva lot more reliable than my BMW.
Chris90 commented:
March 12, 2014, 1:49 pm

Are jags typically cheaper or more expensive than the equivalent BMW?
rodrigomexico commented:
March 12, 2014, 10:28 pm

resale value on jaguar its lame.

at least here in south america.
carzaddict commented:
March 13, 2014, 9:22 am

Quote:
Originally Posted by Chris90 View Post
Are jags typically cheaper or more expensive than the equivalent BMW?
for the most part....cheaper.
Chris90 commented:
June 11, 2014, 10:55 am

New info?

- 400 hp supercharged V6 XER-S will go 186 mph

New rendering based on spy shots taken 2 days ago:

I want one.



http://www.carmagazine.co.uk/Secret-new-cars/Search-Results/Spyshots/Jaguar-XE-2015-spy-photos-Jags-3-series-caught-on-test/
vrs123 commented:
June 11, 2014, 11:37 am

It is a sharp looking car and it will give a tough competition to the "germans". Also I assume current Jag s are far better in terms of reliability.
After Hours commented:
June 11, 2014, 8:08 pm

I have enjoyed this thread. I remember the 1960's Jaguars, when the 3.8 saloon was a breathtakingly beautiful 4 door, and the XKE was even sexier. The interiors had nothing democratic about them--they made you feel like you deserved your own maid and manservant. Still, the Lucas electrics had the reputation of breaking down every other week, so that you also needed a second car for reliable transportation. Mercedes and Porsche carried the German torch. Their styling was not as nice as Jaguar's, but their reliable mechanicals more than made up the difference. At the time BMW was struggling, until they dropped the bigger engine from their 2000 model into the smaller 1600 body, and in 1968 the result, the 2002, started the surge of BMW in this country.

At that time Jaguar's reliability problem was reputedly from trying to compete with Rolls and Bentley for the aristocratic market but at a bargain price, and what was lost was reliability.

The road tests that I have read recently suggest that Jaguars continue to have outstandingly beautiful styling but continue to give up something in speed and handling to BMW and Porsche. For my purposes, the beauty is more of a problem than an asset. I like to hike and usually take my dog. The Jaguar is too pretty for dogs and hiking boots. The handling of the BMW is something that I enjoy every day. I'll stick with my xDrive wagon.
Nordique commented:
June 11, 2014, 9:45 pm

I had a favorite uncle who drove a Jaguar XKE (not unlike what Nikita drove, several seasons ago) and he said at gas stations he always asked that they check the gas and fill up the oil! That car (which he also called the 'cat hearst') was often in the shop. But that was long before TATA took it over. As for the new 3-series Jaguar competitor, here is the link to Car and Drivers info: http://www.caranddriver.com/features...uar-xe-feature

But still, does Jaguar even have an equivalent to the BMW CCA?
mike@x-ph.com commented:
June 11, 2014, 11:50 pm

Interesting
CE750Jockey commented:
June 12, 2014, 7:17 am

I'd love to see Jag give it a go...but I have my doubts. But to me the broader point is that competition is good for everyone. When the competition is breathing down your neck, you either up your game, or you get left behind, and that's a good thing for the consumer. Still, I've been reading about the "3-killer" for a looong time, and it hasn't happened. That's a tribute to BMW.
vogel60232 commented:
June 12, 2014, 7:40 am

Bought the "63 model as the 2d owner in "65-$3500. Drove it 5 years, and over the course of that period probably spent 4 times the purchase price on repair. I remember issues such as wire wheels impossible to true, zero defogging capability, water coming in through the floorboards, overheating, never mind the Lucas electrical issues. I put up with it because of the other obvious positive attributes of that model, but will never go back.
carzaddict commented:
June 12, 2014, 9:52 am

Quote:
Originally Posted by CE750Jockey View Post
I'd love to see Jag give it a go...but I have my doubts. But to me the broader point is that competition is good for everyone. When the competition is breathing down your neck, you either up your game, or you get left behind, and that's a good thing for the consumer. Still, I've been reading about the "3-killer" for a looong time, and it hasn't happened. That's a tribute to BMW.
by no means will it be a 3 series killer....the british stopped making cars to "kill" the competition....they just wanna make a product and want people to love it

Quote:
Originally Posted by vogel60232 View Post
Bought the "63 model as the 2d owner in "65-$3500. Drove it 5 years, and over the course of that period probably spent 4 times the purchase price on repair. I remember issues such as wire wheels impossible to true, zero defogging capability, water coming in through the floorboards, overheating, never mind the Lucas electrical issues. I put up with it because of the other obvious positive attributes of that model, but will never go back.
never go back? thats not really a fair comment to make considering your experience was 50 years ago! thats like saying ill never buy a Ford because the Model T i had was so slow.


Yes I am a huge Jag fanboy....i leased about 7 different jags...from the bottom of the barrel X-type to the top of the range XJL.....and let me tell you....theres been SIGNIFICANT improvements over the years.....and especially since TATA took over

im not trying to jump down your throats and tell you omg jaguar is the be all and end all and is better than anything else in the world. what im trying to say is....forget the jaguar that you knew in the past........infact forget the jaguar that you knew in the 90's and early 2000's.....its a different company now...more refined, cleaned up big time. its worth giving it a second chance.
Chris90 commented:
June 12, 2014, 10:09 am

I don't want a 3 series killer - that would be overly refined, quiet, lacking rawness. I want Jag to do what they did with the F-Type - something full of character, raucous engine, almost obnoxious exhaust sound. Something the droves of 3 series buyers wouldn't want.