BMW at 2014 Geneva Auto Show

With out a doubt the highlight of BMW's presence at the Geneva International Motor Show is the 4 Series Gran coupe. This is a love it or hate it blending of the 4 series coupe styling with the functionality of the 3 series sedan is BMW's new 3/4 series flag ship. Designed for those that love a coupe roof line but enjoy the functionality of a 4 door. The gran coupe confuses the simplicity of the odd number series (3, 5, 7) being 4 doors and the even numbers series (2, 4, 6) being 2 doors. Regardless the distaste from BMW purists and naming confusing the 4 Series Gran Coupe is here to stay.

The 2015 BMW 4 Series Gran Coupe arrives in the US in early summer of 2014 with two engine choices. The 428i Gran Coupe will feature BMW's award-winning 240hp TwinPower Turbo 2.0-liter four-cylinder while the 435i Gran Coupe will be powered by the much-lauded 300hp TwinPower Turbo 3.0-liter inline six. The 428i xDrive Gran Coupe will also be available at launch with BMW's intelligent all-wheel drive system. All versions will be offered in the US with an 8-speed sport automatic transmission.

Prices in the US will start at a manufacturer's suggested retail price of $41,225 (including $925 destination & handling) for the 428i Gran Coupe. The 428i xDrive Gran Coupe will have an MSRP of $43,225, including destination & handling while the top-of-the-line 435i Gran Coupe will have an MSRP of $46,725, again, including destination & handling.

Read more about the 2015 4 Series Gran Coupe

BMW at 2014 Geneva Auto Show

Next in line for exposure at Geneva is another love it or hate it BMW. Purists should discontinue reading right about here. The 2 Series Active Tourer is BMW's first foray into front whee drive (FWD) and fits into a category BMW's are traditionally shopped in. Resembling a bigger Golf or perhaps a small van the styling has all the BMW cues but on a package we're not use to seeing. The response has mostly been disgust but there are some, and I have a feeling it is who BMW is targeting, that are excited to have a more utility driven BMW that isn't an SUV.

Based on the new MINI platform the Active Tourer will be powered by TwinPower 3 and 4 cylinder engines with similar power output as what is featured on the MINI. There are no solid plans for this car to make it to the US if that helps put your purist mind at ease.

Read more about the FWD BMW 2 Series Active Tourer

BMW at 2014 Geneva Auto Show

No less exciting but older news at this point BMW has the 2015 f80 M3 and F82 M4 on hand as well. Celebrate their European premiere at the all-new, high-revving, six-cylinder in-line engine with M TwinPower Turbo technology delivers maximum output of 431 hp and peak torque of 406 lb-ft, the latter figure exceeding that of the previous BMW M3 by almost 40 per cent. Fuel consumption and emissions have been cut by around 25 per cent. Both the BMW M3 Sedan and BMW M4 Coupe (with optional seven-speed M Double Clutch Transmission) cover the sprint from 0 to 100 km/h (62 mph) in 4.1 seconds.

Both go on sale in late June and we're hear they're fantastic to drive. Stay tuned for a full Bimmerfest.com review of both the M3 and M4.

Read more about the F80 BMW M3 and F82 BMW M4

BMW at 2014 Geneva Auto Show

Other highlights of the BMW's display include the 2015 LCI BMW X3, the 2 series coupe in M235i form, and from BMW i the all electric i3 and hybrid super car i8. The 84th Geneva International Motor show runs through March 16th. If you're able to experience it for yourself you will not be disappointed.

Of all the cars BMW showed off at the Geneva International Motor show which one excites you the most?
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