BMW Group posts record global sales for February but still trails Audi

by Mark Jurista on March 11, 2014, 2:09 pm
BMW Sales are up worldwide but trail Audi through February 2014
  • Total of 141,093 automobiles delivered worldwide in February, increase of 5.6%
  • Yearly sales total across brands increased to 273,999, up 6.6%
  • The BMW brand Lags behind Audi for YTD luxury sales crown by 383 cars through February. Mercedes Benz comes in a distant third trailing by 26,647

With 141,093 BMW, MINI and Rolls-Royce brand vehicles delivered worldwide (prev. yr. 133,631/ +5.6%), the BMW Group achieved its best-ever February sales result. A record number of 273,999 (prev. yr. 256,933) automobiles have been delivered to customers since the start of the year – an increase of 6.6% compared with the same period last year.

“February was another record month for us,” said Ian Robertson, Member of the Board of Management of BMW AG, Sales and Marketing BMW. “The innovative new models coming out this year, such as the 2 Series Active Tourer and 4 Series Gran Coupé we just premiered to great reviews at the Geneva Motor Show, will give us the momentum to keep growing in 2014.” Robertson added.

BMW enjoyed its best ever February: 124,839 BMW brand vehicles were delivered to customers, an increase of 8.6% (prev. yr. 114,909). Year-to-date sales rose 8.9% with 242,017 BMW brand vehicles delivered compared with the same period last year (222,211). Demand for the BMW X3 was high in the first two months of 2014 with a total of 23,980 vehicles delivered to customers (prev. yr. 20,767/ +15.5%). The BMW 5 series was another significant growth driver with sales rising 11.4% to 55,758 (prev. yr. 50,057).

February saw15,975 MINIs delivered to customers (prev. yr. 18,527/ -13.8%). The sales slow-down is due to the model change-over with the new MINI, which will go on sale from mid-March. Sales of the MINI Clubman remain strong: in the first two months of the year, a total of 2,532 vehicles were delivered to customers, an increase of 22.5% on the same period last year (2,067).

The BMW Group maintained or increased sales in almost all regions in February, in line with the corporate strategy of balanced growth worldwide. Deliveries of BMW and MINI models in Asia increased by 22.8% to 45,292 vehicles (prev. yr. 36,879). Sales for the region in the first two months of 2014 rose 20.2% to 96,133 (prev. yr. 79,993). In mainland China, sales in February rose 29.1% with 30,281 deliveries (prev. yr. 23,449). Japan also saw growth of 29.1% with 5,622 vehicles delivered to customers (prev. yr. 4,355) and in South Korea 3,435 BMW and MINI vehicles were delivered in February, an increase of 17.3% (prev. yr. 2,928).

In the Americas, a total of 30,490 BMW and MINI vehicles were delivered to customers in February (prev. yr. 30,902/ -1.3%). Sales for the year-to-date rose 1.0% to 56,467 models delivered (prev. yr. 55,923). In the USA, sales for the first two months of 2014 remained stable, with a total of 45,272 deliveries (prev. yr. 45,808/ -1.2%) compared with the same period last year. Sales in Brazil for the year-to-date increased by an impressive 54.0% to 2,420 (prev. yr. 1,571) and deliveries in Mexico in the first two months of 2014 rose by 14.3% to 2,194 (prev. yr. 1,920).

The continuing headwinds in Europe continue to make themselves felt with 60,321 BMW and MINI models delivered in February (prev. yr. 61,253/ -1.5%). Sales for the first two months of 2014 are on a par with the previous year with a total of 111,654 deliveries (prev. yr. 111,870/ -0.2%). Sales in Scandinavia continue to grow significantly, increasing 15.2% compared with the first two months of last year with a total of 6,551 vehicles delivered in the year to date (prev. yr. 5,499).

BMW Motorrad sales in February increased by 18.3% compared with the same month last year (8,098 / prev. yr. 6,847) with a total of 13,536 motorcycles delivered worldwide in the first two months of the year (prev. yr. 11,665/ +16.0%).


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