BMW wants to expand rental program to 25 new cities
BMW is looking to expand their popular DriveNow program in the US and Europe. DriveNow is a car sharing program developed by BMW and rental car company Sixt. The program rents small BMWs, like the 1 series, and also Mini models by the minute at affordable rates. The terms are flexible, allowing for long or short trips without having to pay for an entire day. The rentals include gas, insurance, maintenance and even parking in special spots. You can even locate a car via phone app.
BMW is hoping to attract more young customers with affordable rental rates and more locations, all while showcasing their cars. This in turn may influence them into purchasing a BMW in the future. Sounds like BMW has a good plan, Get them in a BMW early, without all the financial responsibility of ownership. Once they are older and financially stable, they can come back and buy a new BMW.
The expansion of the DriveNow program may see the addition of up to 25 more cities, 10-15 in Europe and 10 in the US. Right now DriveNow locations are in Germany's largest cities and here in the US the service is available in San Francisco.
Source 4 Wheels News
Recent BMW News
Latest Forum Discussions
- Need help with tire sizes for 19 inch wheels
- 12 MPG in the city
- Can someone help me with this error codes?
- Help on buying a 335 xdrive
- Halogen to Xenon wiring, coding help!
- New shocks for 2006 BMW 325i
- Selling Brand New Snow Performance Meth Kit
- Is it safe to bleed the power steering pump with the wheels on the ground?
- Urgent help - Water in power steering fluid reservoi
- E92 Bass cutting out