BMW wants to expand rental program to 25 new cities
BMW is looking to expand their popular DriveNow program in the US and Europe. DriveNow is a car sharing program developed by BMW and rental car company Sixt. The program rents small BMWs, like the 1 series, and also Mini models by the minute at affordable rates. The terms are flexible, allowing for long or short trips without having to pay for an entire day. The rentals include gas, insurance, maintenance and even parking in special spots. You can even locate a car via phone app.
BMW is hoping to attract more young customers with affordable rental rates and more locations, all while showcasing their cars. This in turn may influence them into purchasing a BMW in the future. Sounds like BMW has a good plan, Get them in a BMW early, without all the financial responsibility of ownership. Once they are older and financially stable, they can come back and buy a new BMW.
The expansion of the DriveNow program may see the addition of up to 25 more cities, 10-15 in Europe and 10 in the US. Right now DriveNow locations are in Germany's largest cities and here in the US the service is available in San Francisco.
Source 4 Wheels News
Recent BMW News
Latest Forum Discussions
- 06 325i - Electrical issues after lightning storm
- brand name fuel or not
- Trim swap
- My collection is complete
- Is it possible to change front wear sensor without removing the wheel?
- Rear Brake pads and Rotors
- Steering wheel swap - paddles fit question
- In search for the classiest and most collectible E90 335i
- 2008 328i battery maintenance
- How would one check to see if car has been tuned?