BMW Force Injection Booster – Driving slow never felt so fast.

by Bernie McGroarty on March 31, 2014, 6:48 pm
”face altering”

BMW looks set to change the face of motoring with the introduction of a patented artificial G-force technology.

BMW’s new Force Injection Booster simulates the effects of spirited driving, even when commuting at slower speeds, to create a thrilling ride. When activated at speeds under 20mph, the Force Injection Booster (FIB) works by extracting kinetic energy from the car’s engine and converting it into positive g-forces. These are then channelled directly at the driver and passengers through the air conditioning vents, while a mild electric current is delivered through the front seats, to simulate the same exhilarating feeling of driving at high speed*.

This technology comes complete with the BMW AirNet®, the latest in hair protection technology, to ensure that occupant’s don’t have to compromise between personal style and driving performance.

Professor Mika Notbetrü, Head of BMW Innovation, describes FIB technology as “Mind-blowingly unbelievable”.

The Force Injection Booster will be available across the BMW range from 1 April, 2014. For more information on this optional feature please call 0800 093 6161 or email

*Face alteration is not permanent

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7 responses to BMW Force Injection Booster – Driving slow never felt so fast.

MatWiz commented:
March 31, 2014, 8:14 pm

Will a mod kit become available for installation on old tired Bimmers?
Bernie@Bimmerfest commented:
March 31, 2014, 8:16 pm

I believe there will be a retrofit kit available by tomorrow afternoon. Seriously considering it for my 83' E30.
dms540i commented:
March 31, 2014, 8:38 pm

This seems ridiculous to me. Do BMW engineers really have that much extra time on their hands? Isn't there something else they could do to improve the brand like, say, making a reliable cooling system, or sourcing better materials for gaskets so they don't leak, or bushings so they don't fail, or dashboard display pixels that don't disappear, or wiring looms that don't split, or headlight adjusters that last?
uter commented:
March 31, 2014, 9:45 pm

This subtitled video from BMW explains the technology as it's utilized in the i3:
ashewb commented:
April 1, 2014, 9:01 am

uh, maybe April fools ?
ashewb commented:
April 1, 2014, 9:01 am

check the email link
CitizenOfDreams commented:
April 1, 2014, 11:25 am

The joke would be funny if modern cars didn't already have features like fake engine sound through the speakers.