BMW Group US sales end up down 9.5 percent for 2016

by Bernie McGroarty on January 4, 2017, 3:12 pm

Sales of BMW brand vehicles in December totaled 32,835 compared to 34,625 vehicles sold in December 2016. For the year, BMW brand is down 9.5 percent on sales of 313,174 compared to 346,023 from last year.

Notable vehicle sales for 2016 include the BMW 7 Series which increased 39 percent to 12,918. The BMW X1 which set a new sales record this year with 27,812, a 92.9 percent increase compared to 2015. BMW X3 sales also set a new record with 44,196, an increase of 38.4 percent compared to 2015.

"December set a new record for our Sports Activity Vehicle sales in the U.S., exceeding 50 percent for the first time ever and firmly anchoring 2016 as the growth year for SAV's in the Premium Segment," said Ludwig Willisch, President and CEO, BMW of North America. "The New Year brings optimism for the year ahead and now we're looking forward to the Detroit Auto Show next week and the launch of our brilliant, all-new 5 Series."

BMW Group Sales

In total, the BMW Group in the U.S. (BMW and MINI combined) reported December sales of 37,493 vehicles, a decrease of 5.4 percent from the 39,634 vehicles sold in the same month a year ago. At year end, BMW Group (BMW and MINI combined) is down 9.7 percent on sales of 365,204 compared to 404,537 in 2015.

MINI Brand Sales

For December, MINI USA reports 4,658 automobiles sold, a decrease of 7.0 percent from the 5,009 sold in the same month a year ago. For the year, MINI USA sales are down 11.1 percent to 52,030 compared to 58,514 in 2015.

BMW Pre-Owned Vehicles
  • Sales of BMW Certified Pre-Owned sales set a record with 13,098 vehicles a 17.2 percent increase over December 2015. For the year, BMW Certified Pre-Owned sales also set a record with 129,207, an 11.5 percent increase compared to 115,903 in 2015.
  • Total BMW Pre-Owned sales were 24,402 in December 2016, a 26.2 percent increase over December 2015.
  • The Total BMW Pre-Owned sales in 2016 were 234,943 a 25.5 percent increase over 2015 and setting another record.
MINI Pre-Owned Vehicles
  • In December, MINI Certified Pre-Owned sales were 1,011 vehicles, up 3.1 percent over December 2015. For the year, MINI Certified Pre- Owned sales set a record with 12,445 an increase of 7.1 percent compared to 11,619 in 2015.
  • Total MINI Pre-Owned sales for December were 2,608, an increase of 14.4 percent over December 2015.
  • For the year, Total MINI Pre-Owned sales set a record with 28,633, a 6.9 percent increase from 2015.
BMW will be looking to entice buyers in 2017. See what they will have to offer at the 2017 Detroit Auto Show.

BMW took home many awards in 2016, check out some of them here!

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1 responses to BMW Group US sales end up down 9.5 percent for 2016

guyinacar commented:
January 7, 2017, 8:20 am

I'll summarize the other thread. BMW lost sales to Tesla. I live in an area with a lot of Teslas. The archetype is a 2.4 child family... Mom drives a Japanese minivan; Dad just traded the BMW 5er for a Tesla Model S.

Forbes offers the record-breaking sales data for EVs:

Tesla's propulsion warranty (including battery) is 8 years, unlimited:

It's simple, BMW lost margin to Tesla. Put differently, many (most?) of Tesla's new customers are potential BMW customers who didn't pull the trigger (again?) with BMW, despite BMW's credible PHEV offerings.

The main difference, from an ownership perspective, is that Tesla's propulsion system, in the 100,000 mile to 200,000 mile range, is guaranteed to be free. BMW's, by contrast, is guaranteed to be expensive.

Again, BMW needs to put its money where its mouth is, and back the PHEV powerplant with a credible warranty. That BMW USA has figured out how to sell PHEVs with a comparatively short warranty is a Pyrrhic victory. They're losing sales. The numbers show it.