Mercedes Dethroned BMW as the King of Luxury Cars in the United States

by Bernie McGroarty on January 9, 2017, 2:45 pm
Ēif you're not first, you're last.Ē

Canít say I didnít see this coming, Mercedes-Benz was having a great year in 2016 and stole the Top Selling Luxury Brand in the US crown from BMW.

Mercedes grabbed the crown with 340,237 vehicles sold in the US, topping their 2015 record. You can read more about that here. Maybe BMW was just off the top spot? No, it looks like Lexus grabbed the second spot with 331,228 vehicles sold. Not to worry though, BMW is still on the podium, down 9.5% for 2016, they posted 313,174 vehicle sales for a solid third place finish. Audi ended 2016 in fourth place, with 210,213 vehicles sold, which was an increase of 4% over last year.

According to the numbers and Business Insider, SUVs had the greatest effect on the final outcome.
Neither Mercedes-Benz nor Lexus had any of its non-SUV models experience sales growth and yet, the brands managed to finish one-two in total sales. That's because both feature incredibly strong portfolios of SUVs.
MBís compact GLC showed a massive increase of 71.6%, while the larger GLS and G Wagon picked up around 9% for the year. Lexus had some impressive increases as well. Their SUV sales were up 12.5%, with their compact NX showing a 25.4% sales increase. BMW showed just a 2.7% increase in their light truck department. There's always next year.

Read more about BMW's 2016 sales here!

Audi's sales numbers for 2016 can be found here!

Source Business Insider

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10 responses to Mercedes Dethroned BMW as the King of Luxury Cars in the United States

RichReg commented:
January 10, 2017, 10:06 am

Am I reading the numbers wrong?

..'cause Mercedes is reporting 2,083,888 units sold worldwide & BMW is reporting 2,367,603 :

Apparently, the Mini brand outsold the Smart brand...
pix335i commented:
January 10, 2017, 10:09 am

This is for the United States where BMW dropped from 1st to 3rd. You are correct on the worldwide numbers I believe.
Judy G commented:
January 10, 2017, 10:11 am

Do you think this means some great deals for us as BMW tries to regain the crown this year?
pix335i commented:
January 10, 2017, 10:15 am

It would be great to think that but I have a feeling BMW may be more focused on profitability at this point given the lack of incentives at the end of this past year. This is just a guess though since we really have no idea what their strategy will be going through the year. One thing for sure is that SUV sales are on the upswing which leaves the 3 Series and 5 Series with potentially lower sales numbers moving forward. BMW has very strong competition in the SUV segment though and it will be interesting to see how those sales progress in 2017.
Judy G commented:
January 10, 2017, 10:18 am

I can dream right?
RichReg commented:
January 10, 2017, 10:30 am

Originally Posted by pix335i View Post
This is for the United States where BMW dropped from 1st to 3rd. You are correct on the worldwide numbers I believe.
Ahh, I missed that ;you are correct.

I think for 2017 everyone should brace for the good possibility of inflation..
...not bigger breaks (meaning in the U.S., of course).
mr_clueless commented:
January 11, 2017, 3:05 am

Q: Why are SUV so hot in the US?
A: The roads are so bad that a trip to the neighborhood grocery store feels like an off-road experience.
adgrant commented:
January 11, 2017, 11:20 pm

I never saw the appeal of SUVs until I test drove an E70 X5 back to back with an F10 5 series. The X5 was more fun to drive and since I really wanted a Wagon the choice was easy. Now I have had an X5 for a while, I am liking the advantages. Strapping a child into a car seat or booster is really easy, the split tailgate is awesome and its great to be able to drive over curbs without worrying about damaging the car. With all the other SUVs on the road, the high seating position and the extra size in a collision is comforting.
Proconsul commented:
January 15, 2017, 9:28 am

Perhaps a reason. Great cars, but - they don't advertise, you never see BMW in our local paper in the Auto section, our two closest dealerships are dumps, and the technicians are one step up from Ford. By comparison, the Lexus and Mercedes showrooms and dealerships look like the Jetsons compared to Fred Flintstone at BMW, and we're in a major metropolitan area. We've been Bimmer owners for decades, including in Germany, and Lexus as well. We currently have two new diesel X's. But our next purchases will likely be MB, Porsche, or any other competitor for the above reasons. You can make a wonderful car, but service and support need to match.
ddsski commented:
January 25, 2017, 2:47 pm

Does reliability play into these numbers at all?? Don't know much about Mercedes, but certainly know BMW reliability has taken a big hit.