Why did BMW COPY the Mercedes-Benz Web Site and Make it Worse?

by Bimmerfest.com Member - pharding on February 9, 2017, 9:01 am
”bmw copy site”

Why did BMW COPY the Mercedes Benz Web Site quite literally and make it MUCH WORSE. There is broad consensus that the new web site is worst thing that BMW has ever designed or hired someone to design in the history of this great German Company. Immediately upon roll out of the web site, BMW Enthusiasts, past clients contemplating a new replacement BMW, potential clients clients were shocked that BMW held little respect for them and their time. WHY DID BMW COPY THE WEB SITE OF ITS MAIN COMPETITOR? WHY DID BMW PUSH A DYSFUNCTIONAL WEB SITE ONTO ITS MOST VALUED ASSET ITS CLIENTS, MOST OF WHICH ARE REPEAT CLIENTS? DOES THIS MEAN THAT BMW WILL NOW GIVE UP ON ORIGINAL DESIGN IDEAS AND INNOVATIVE ENGINEERING AND JUST COPY MERCEDES BENZ?

There are all kind of theories floating around that attempt to explain this bizarre behavior.
1. BMW just gave up on competing with Mercedes Benz because they no longer have pride in BMW as a company and its long standing history of design innovation. "It was getting too expensive to research and design things".
2.We ran out of ideas and our heads were not working well.
3. BMW is an international car company so they adapted ideas from around the world. From the Chinese BMW learned that copying your main competitor, even if it is blatant, saves money. From the Russians we learned the value of hacking our competitors servers and stealing their designs. From America and its astute businessman President we learned insulting the intelligence of your friends and allies is a great business strategy.
4. Copyright laws don't matter anymore.
5. Apple is going to enter the car business and we cannot compete with their great ideas and design ideals so we better just give up now rather than later.
6. BMW decided to be frugal and just copy.
7. BMW decided that the internet is over rated and resources are better spent elsewhere.
8. With the rise of populism in the Western World traditional German values and excellence are outdated.
9. BMW as a brand is pivoting to making cheap stuff and the web site was a good place to start.
10. BMW decided that it doesn't matter if its clients have a hard time researching extremely expensive German cars and what the clients think, those people will buy our products no matter what.

https://www.mbusa.com/mercedes/vehic...FUQvaQodYmkEHA

https://www.bmwusa.com/home.html?&or...FQmqaQodSS4JNg



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36 responses to Why did BMW COPY the Mercedes-Benz Web Site and Make it Worse?

FadyDizzle commented:
February 9, 2017, 9:03 am

Don't the Germans copy each other in everything they do? That being said, had they copied MB, it wouldn't be as bad as it is. They probably want to start the year off with bad sales so they can have a big comeback later
chrischeung commented:
February 9, 2017, 9:29 am

I'm not exactly sure they are copies:

http://www.bmw.com/com/en/
https://www.mercedes-benz.com/en/

I actually went to a market study for automobile websites. Interesting experience. They showed us the same information in different ways, and asked INDIRECTLY what was pleasing, recollection, easy to use (calculators) etc. So the answer to any question as to why, is likely because their research across their market user base was the reason why.
pharding commented:
February 9, 2017, 9:32 am

Hi Chris. You posted the international web sites. Go to the USA web sites and one can see that the new BMW web site is a blatant copy.

https://www.mbusa.com/mercedes/vehic...FUQvaQodYmkEHA

https://www.bmwusa.com/home.html?&or...FQmqaQodSS4JNg
pistolpuma commented:
February 9, 2017, 9:36 am

11. If it is not available on the internet, prospective customers will be compelled to visit the dealership to get info from a CA or a Genius.
eLECTRO eDITION commented:
February 9, 2017, 10:41 am

Quote:
Originally Posted by pistolpuma View Post
11. If it is not available on the internet, prospective customers will be compelled to visit to the dealership to get info from a CA or a Genius.
Exactly! turning online ghost to actually talking to someone moving the potential ghost into a sales prospect, follow up contact. Welcome to the machine.
pharding commented:
February 9, 2017, 10:54 am

12. Plagiarism is on the rise in Germany and BMW just followed this new trend.

When I was in college if I did what BMW did with its blatant plagiarism of Mercedes Benz, the penalty would have been severe.
richpat69 commented:
February 9, 2017, 11:14 am

Do what I and several other posters have done...call BMW and bitch about the new website design which, IMO, really sucks. The rep I talked with said they had had several other complaints.

Here's the number:

1 (800) 831-1117
pharding commented:
February 9, 2017, 11:41 am

I called twice once about usability and again today about blatant plagiarism from their closest competitor after I saw the MB web site this morning.
vikassi commented:
February 9, 2017, 12:03 pm

I went on Tesla's website to look at their builder and while it is better than BMW's its still not great either.
Me530 commented:
February 9, 2017, 3:51 pm

I do not like the new site. It is very obviously designed for the huge millennial group that is shopping for BMW"s and only has a smartphone instead of a computer.
quackbury commented:
February 9, 2017, 4:26 pm

Easy. Daimler-Benz's acquisition of BMW AG is being announced on Monday. The joint venture with Toyota to build the Z5 was just a head fake.
whoever commented:
February 9, 2017, 5:58 pm

Quote:
Originally Posted by pharding View Post
12. Plagiarism is on the rise in Germany and BMW just followed this new trend.

When I was in college if I did what BMW did with its blatant plagiarism of Mercedes Benz, the penalty would have been severe.
No, they are not plagiarizing MB, they are copying the Americans. Spend 800 million to build a website, then another 1.2 billion to fix it. And the best part? Nobody lose their jobs!
eLECTRO eDITION commented:
February 10, 2017, 1:01 pm

2.10.2017 11am. BMW USA g30 site reverts back to what it was at launch time. It was complete shyt earlier in the week.
Thanks boys and girls for telling BMW USA like it should be..

http://www.bmwusa.com/standard/content/byo/

http://www.bmwusa.com/standard/content/byo/?Series=5#
samadkins29 commented:
February 13, 2017, 1:17 pm

This is a ridiculous post. Go look at Toyota USA - that is a far closer copy of MB.
samadkins29 commented:
February 13, 2017, 1:19 pm

Oh and while you're at it, better get Audi USA and Hyundai USA on the phone line as well....
richpat69 commented:
February 13, 2017, 1:23 pm

I talked to a Genius this past Friday about my G30 production date. We also discussed the state of the BMW USA website. They know the site is FUBAR and will be fixing it. As to when, I have no clue.
AJPITT commented:
February 13, 2017, 3:18 pm

I used to work for the company that builds and manages these sites, this is outsourced to a third party and not managed by BMW or MB. The third party might be getting lazy and proposing the same site setup to multiple carmakers...
lhshockey24 commented:
February 13, 2017, 5:22 pm

It's designed for mobile as over 50% of most web traffic these days is mobile. If you view the site from a smartphone it makes way more sense why they designed it this way.
richpat69 commented:
February 13, 2017, 5:52 pm

Quote:
Originally Posted by lhshockey24 View Post
It's designed for mobile as over 50% of most web traffic these days is mobile. If you view the site from a smartphone it makes way more sense why they designed it this way.
It's great that it works with mobile, but given a choice of putting together a 75K car on my iPhone or on my 32 inch 4K monitor, I'll opt for the latter.
pharding commented:
February 13, 2017, 6:22 pm

It is absurd to suggest that people spend $80,000 on a car when looking at microsized photographs and text on a mobile device. Whatever silly statistics are quoted above they certainly don't apply to high end European car research and purchases.
AntDX316 commented:
February 14, 2017, 4:48 pm

I just went to bmwusa.com and I think it looks great and very appealing.
hufington commented:
February 14, 2017, 5:03 pm

My complaint is not the main design or if and how much it looks like another brand's website but the consistency within the site.

For instance, if you are building a car, a couple of steps into the build process, there comes a moment where you choose an accessory or option and the previously selected options change completely as well, like the black car becomes white, the 20 inch rims change to 18 inches, the interior color changes to beige instead of black, etc.

Also, when you are designing the interior and select the dashboard perspective as the main perspective and then add interior trims or change the leather color, on some instances the perspective changes to side perspective after making the trim/color changes. With them, also the price of the built changes as well.

These are small but very annoying inconsistencies. And they are also existent in MB website as well.
buckstop commented:
February 16, 2017, 1:01 pm

Boy, the new website is terrible! The "Build Your Own" feature is a maze of lousy interconnects. What the hell is going on at BMWUSA?
richpat69 commented:
February 16, 2017, 1:09 pm

If you want to use my dealer's website, kellybmw.com, there is a configurator available that works the old fashioned way.

Here's a link: http://www.kellybmw.com/Build-Your-Own.html

You might find a similar link on your own dealer's webste.
pharding commented:
February 16, 2017, 8:57 pm

I heard today from my Client Adviser that BMW is having the Build Your Own section redone for high resolution desktop displays and to address the myriad of issues with that part of it. They know that it is dysfunctional POS.
pharding commented:
February 23, 2017, 8:54 am

Today I visited the BMW.de site and it is much better than the new BMW USA web site. The best analogy to this maddening situation is to that of German Beer. German companies just keep the best beer for Germany and they export second rate stuff, like this miserable web site, to the US. BMW would never copy Mercedes Benz web site in such a blatant manner in Germany because it would cause a national scandal. However like watered down inferior German beer exported to the US, they thought that the Americans would never notice.
NickDi commented:
February 23, 2017, 12:24 pm

Try to do the build using an iPad - it is much better. In any case, how the car drives is all that matters.
pharding commented:
February 24, 2017, 10:07 pm

I tried it just now. It works like sh1t also. The BMW international sites work much better.
Arcane.Host commented:
February 25, 2017, 3:15 am

Why not have two versions of the site - classic mode and the revamped mode.


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pharding commented:
February 25, 2017, 9:19 am

Today it is back to the previous iteration that everyone liked. Thank God.
PsychDoc1 commented:
February 25, 2017, 10:26 am

Quote:
Originally Posted by pharding View Post
Today it is back to the previous iteration that everyone liked. Thank God.
Not that I can see. I just went on the BMWUSA website and it still shows the horrible version of the M-B build-your-own navigation. If you say this has changed and reverted to the older "better liked" version, could you please provide a link?
markl53 commented:
February 25, 2017, 11:02 am

Quote:
Originally Posted by Arcane.Host View Post
Why not have two versions of the site - classic mode and the revamped mode.
Hey, how's it going? I always associated your old name with the Japanese "shogun" term.
pharding commented:
February 25, 2017, 11:46 am

You are right. 2 hours later and the evil twin is back. Those hyper-cropped worthless interior views in the build your won section are total sh!t. Meanwhile the international and German BMW web sites work much better. The new BMW web site must be a fake built by MB to annoy and slow sales of the new G30.
Arcane.Host commented:
February 26, 2017, 2:06 pm

Quote:
Originally Posted by markl53 View Post
Hey, how's it going? I always associated your old name with the Japanese "shogun" term.


Doing good mark153. No relation to them here. I'm Indian by ethnicity and grew up there. I had a motorbike "Suzuki Shogun" and thus the name....BTW it had 14 HP (I think) and 2 cylinders [emoji2]

Are you getting a new 5er yet ..... your lease should be getting over if I remember correctly (mine ends in Aug and yours was a few months before mine as I remember).


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Arcane.Host commented:
February 26, 2017, 2:07 pm

On the new site, I am not able to even choose the variation of the model I want until I toggle the price band.


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pharding commented:
February 27, 2017, 8:01 am

I went to Knauz BMW in Suburban Chicago to see the actual sample of the colors and materials for the G30. That was quite helpful. The photographs of the interior in the BMW build your own have awful fidelity to the actual materials for some leathers and trims. Ivory White shows up as a bright white which it is not. It is actually more beige. If you want to get a better of what it looks like on line go to the MB web site and look at the Macchiato Beige leather. The MB photographs are much better and more realistic with some daylight striking the interior just as one actually see in person. The Rhombicle Trim does not look remotely like the real, actual Rhombicle sample. In the the Build Your Own it is much more washed out. When making color and finish decisions it is best to see the actual color and material sample. The only problem is that in our area only dealership has the actual samples. For Ivory White you could look at an Ivory White 7 er sample.