Maximum Residualizable MSRP (MRM) will not continue for MY 2018 3 Series

by Tim Jones on April 4, 2017, 5:37 pm
Maximum Residualizable MSRP (MRM) will not continue for MY 2018 3 Series

Starting with Model Year 2018 BMW is doing away with the Maximum Residualizable MSRP (MRM) program. MRM was added in 2017 as a way to protect the end of lease value on highly optioned 330s that would not have a market value close to the residual value. With the MRM program BMW effectively said that no matter what the MRSP of a 330 was, the residual would be capped.

Recently BMW tried to expand this concept with tiered residual values on the 4 series but that died before it ever really got started.

MY 2017 330i Sedans with MSRPs above $49,400 (sDrive) and $51,400 (xDrive) continue to be subject to the MRM. 2018 3 Series production starts in July 2017.



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2 responses to Maximum Residualizable MSRP (MRM) will not continue for MY 2018 3 Series

Hangman4358 commented:
April 4, 2017, 9:02 pm

Did it ever apply to the wagons?

I am still debating whether I should get a late build F31 and ride that into the sunset.

The lack of a wagon for next gen is a real downer.
tturedraider commented:
April 4, 2017, 10:01 pm

Quote:
Originally Posted by Hangman4358 View Post
Did it ever apply to the wagons?

I am still debating whether I should get a late build F31 and ride that into the sunset.

The lack of a wagon for next gen is a real downer.
I think you probably should. Having said that I'm still not totally convinced BMWNA won't bring the G21 over.