BMW at the 2017 New York International Auto Show
If you come to the New York International Auto Show looking for new products from BMW, you will be disappointed. Other than the M550i and 530e, two variants of the 5 Series that made its global debut in Detroit, there's not much else that's really new. BMW has just finished a three-year stretch where they've revamped almost every existing model and filled several holes in their product line up with new ones. From i3 and i8 to new 3, 5, and 7 Series sedans, to M cars and X's, BMW has put at least 11 new cars and truck models on the road since 2014, so you can't blame them for taking a breath.
That's not to say that there wasn't any news or anything new on their stand at the Javits Center in New York City.
Let's start with the news
While other electric cars seem to be grabbing recent headlines, the i3 continued to grab accolades winning the World Urban Car of the Year award. (Reasons for winning). Ludwig Willisch, Head of BMW Group Region Americas, said "This award highlights BMW Group's commitment to sustainable mobility through BMW's first all-electric vehicle made primarily of carbon fiber. The design brief for the BMW i3 was to create a Mega City Vehicle for the cities of the future."
About the i3, World Car World Car vice***8208;chairman, Mike Rutherford said, "This year's winner in our inaugural World Urban Car category proves that these small vehicles don't have to be cheap, undesirable and unpleasant to drive. Quite the opposite. It is among the best value***8208;for***8208;money products on the market." The i3 was chosen over 7 initial candidates – including two other finalists, the Citroen C3 and Suzuki Ignis – by 75 judges from 23 countries around the world. Important criteria for World Urban Car include size suitable for driving and parking in congested urban centers, overall economy, and drivability.
Electrification goes way beyond the i3 and i8 now, and there were a full complement of iPerformance plug-in electric hybrids on the show floor. Offering significant improvements in overall fuel economy, the ability to drive short distances in all electric mode, and even enhanced acceleration due to the electric motor's supplementary boost, BMW's hopes to maintain their position as creators of ultimate driving machines while providing more economy and utility. BMW is leading other premium manufacturers in electrification with PHEV versions of their core products: the 330e, 530e, 740e, and X5 xDrive40e. Each boasts very similar performance numbers to their gasoline powered counterparts, while delivering as much as 15 miles of all electric range.
Another feature on the stand this year is the wide range of M Performance parts available for every model in the line. Matthew Mostafaei, Senior Product Manager Aftersales knew this would be a good year to show off his products and took advantage of the opportunity. "I got the vehicle list and VIN numbers of all the cars that were going to be here and loaded them up with M Performance Parts." The cars and SUVs on display carry everything from M Performance graphics, to carbon fiber aero kits, to M Performance double spoke wheels, brake kits, exhaust kits with titanium tips and interior bits including the M Performance Electronic Steering wheel. It includes shift indicator lights and displays 0-60 mph, quarter mile and lap times, lateral and longitudinal acceleration values, and other data in the top center of the wheel. Finished in carbon fiber and alcantara, it looks and feels great as well.
Check out a quick interview with Matthew Mostafaei, Senior Product Manager Aftersales:
One of the better looking cars on the floor was a 2018 440i finished in a new color, Snapper Rocks Blue – named after a rocky outcrop on the northern side of Point Danger in Australia. The car had just about every M Performance option on it including the carbon fiber aero kit, blacked out grill, exhaust and wheels. BMW now allows you to order the parts and have them installed pre-sale so you can roll the cost into the purchase price and pay for it through your loan or lease, reducing the upfront cash outlay.
So while things are a little quiet for BMW in New York this year, we don't expect that to last long. The Los Angeles show will be coming up in November and we wouldn't be surprised if they had something big there. The X7 perhaps?
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