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Old 04-28-2017, 06:14 PM
namelessman namelessman is offline
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Originally Posted by VCuomo View Post
I read the Bloomberg article, and I hear 'ya.

BUT - what BMW seems to be saying is that they believe that they are "behind the curve" for electric and/or autonomous vehicles, instead of being ahead of it. This in no way equates to them in some way declaring that they believe they are no longer the "Ultimate Driving Machine". Perhaps a better title would be "BMW acknowledges that they might not be the UDM of the future" because their fear is based on what the future may hold for them if they don't step up their game going forward; it's not based on their thinking about the present-day market. IMHO, of course...
Yes "behind the curve" does make sense, esp. for a brand like BMW which prides to be at the forefront of tech, any tech.

Now the acknowledgement of "behind the curve" by itself can as well be BMW's subtle admission of not being UDM, as it is hard to imagine UDM and "behind the curve" are synonymous, right?

And according to the articles, that future is just around the corner, e.g. MB delivering self driving tech by end of this year, and Tesla shipping Model 3 starting sometime this year.

In that context, the thread title probably is right on target, as that really is the sense of urgency, or clear and present danger, permeated by the BMW brass to the BMW staff.

Last edited by namelessman; 04-28-2017 at 06:31 PM.
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