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Old 04-27-2017, 02:55 PM
namelessman namelessman is offline
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"BMW acknowledges it is no longer Ultimate Driving Machine"

bmw is no longer the ultimate dirving machine

This is a fascinating article. The Mod can decide to move/delete if needed(is it duplicated from other existing thread?), but it would seem to be an interesting subject for the lively F30 audience.

As vehicle sales growth gradually cools off, BMW has found itself continuing to lose ground to its competitors - but it wasn't always this way. The company spent years as the luxury brand par excellence before seeing the likes of Jaguar, Tesla, and historic rival Mercedes-Benz begin syphoning off its consumer base.
"BMW has lost its leadership in innovation," explained Juergen Pieper, an analyst at Bankhaus Metzler in Frankfurt. "It's not brave enough to get into pioneering projects and do something really new."

EDIT: Shoutout to Tim for the pro edits!

Last edited by namelessman; 04-28-2017 at 01:29 AM. Reason: Added details
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