When your 335 coupe with black leather is a daily driver and you put 15k miles/year in the Miami heat, you too would wish every day for a cool ventilated seat when you are stuck in traffic on I95 for an hour.
When I pay $58k for car (all options except Cold Weather pkg), this is a major drawback. This car is PERFECT, except for this one, but major drawback. I'd gladly pay extra for this, and if you don't want to get it, don't.
This might be a lost cause, but is Anybody out there aware of any after market install for this?