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Old 07-15-2015, 07:53 AM
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Originally Posted by anth0nyc View Post
Nope the anniversary credit would be considered the "drive event" credit they're doing this month I believe. Was just money off I got from the dealer.
Correct, it's just one of the tools (along with higher residuals) in the tool box to move out the rest of the 2015 models.

My broker buddy said that historically the deals evaporate around the time the new models start showing up and then start up again before years end to try to have a strong finish to the year.

Remember that BMW doesn't want to leave money on the table any more than we as individual buyers do. If they can sell 2016s for a couple of months with little to no incentives and lower residuals that's exactly what they will do until they have to start discounting to move the volume of cars they want to in order to hit their goal for the year.
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