7 Series - E65 / E66 (2002 - 2008)
Discussion of BMW's 4th generation E65/E66 7 Series flagship. The E65 generated much controversy, due to its radical styling and iDrive user difficulties. Nonetheless, the E65 broke records to become the best-selling 7-series iteration ever, especially after its 2005 facelift.
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Woodcliff Lake, NJ, April 4, 2003...
Woodcliff Lake, NJ, April 4, 2003...
BMW will show the all-new Sport Package for the award-
winning 745i and 745Li at the New York International Auto
Show. BMW dealers began offering the Sport Package
The package includes a sport suspension, which further
sharpens the 7 Series much-lauded responsiveness,
and unique 19-inch wheels and mixed-size performance
tires (245/45 front and 275/40 rear).
In addition to the wheels and tires the exterior is
highlighted by shadowline trim and roof rails painted
in matching body color for the 745Li.
Tailored for the driving enthusiast, the interior features sport seats and a unique three-spoke sport steering wheel which includes new standard STEPTRONIC shift controls for the
6-speed automatic transmission.
2003 BMW 7 Series:
Second Model Year Brings More New Innovation For Bold
The Sport Package is the most recent advancement for the
7 Series, which launched a dramatic new concept in luxury-performance automobiles for BMW. Not merely new
design, but new engineering and technology made the
New 7 a bold statement about BMW's present and future.
No less august a source than Automotive Engineering
International wrote, in its March 2002 issue, "BMW has
produced a vehicle that blazes the engineering trail with
innovations that will influence passenger vehicles for years
to come. The new BMW 7 Series was selected by the editors
of AEI as Best Engineered Vehicle for 2002 because it
points the way not only for luxury/performance sedans
but also other vehicle segments."
Indeed. The new 7 Series, while remaining true to BMW
traditions and philosophy, moved courageously into the
future of luxury automobiles with new solutions to esthetic
sensibilities of our times and the challenges of contemporary
driving. It is a fascinating exercise in the application of original
thought to virtually every area of automotive concepts.
For its second model year, the 7 Series continues with three
models for the U.S. market; the 745i at $69,195 including
destination charge; and the long-wheelbase 745Li at $73,195,
both powered by the innovative Valvetronic V-8 engine (both
prices are a nominal $55 higher than in 2002), and the 760Li,
which is powered by a direct injected 12-cylinder 438-
horsepower power plant, at $116,495, also including
Changes for 2003:
Subtle Evolution, New Standard Equipment and Options
One of the new concepts included in the Series is BMW's
Advanced Head Protection System II (AHPS II);
this is an extension to the rear passenger compartment
of the inflatable tubular front head protection BMW
pioneered in 1998. In 2002, AHPS II was included in
an option with door-mounted rear side-impact airbags;
for 2003, AHPS II is standard and the side-impact airbags
continue as optional.
As of January 2001 production (typo?), the STEPTRONIC
system of sport and manual shifting for the 6-speed automatic
transmission will become standard on all 7 Series models.
The new STEPTRONIC system enables the driver to make up
and downshifts at will.
A new option, offered at no extra cost, is run-flat tires.
Mounted on distinctive Multi-Spoke wheels, the run-flats
are sized and speed-rated like the standard equipment
(245/50R-18 V-rated on 18 x 8.0 wheels), and allow 7 Series
users confronted with a flat tire to continue driving until reaching
a safe and convenient place to have the damaged tire repaired
or replaced. This option requires ordering the optional Tire
Pressure Monitor, which directly measures air pressure via
a tiny transmitter in each tire and indicates loss of pressure
in the instrument cluster.
Another new option for 2003 is Active Cruise Control,
which employs a radar sensor at the front of the vehicle to
sense the speed of vehicles traveling ahead and adjust the
BMW driver's speed to maintain a safe following distance.
Newly optional for the 745Li and standard on the 760Li
is the addition of Active Ventilation to the optional multi-
adjustable rear Comfort Seats.
New since November, 2002 is BMW Assist Concierge.
BMW Assist has been standard on 7 Series and Z8 vehicles,
as well as all other vehicles equipped with both the BMW
CPT8000 Integrated Phone and On-board Navigation System.
BMW Assist. response specialists are available to help BMW
drivers, whether the vehicle automatically calls for assistance
following an airbag deployment, or the owner pushes the
Assist button in the vehicle to request emergency service
or roadside assistance. Now, for help with just about anything
else, eligible BMW owners can call upon BMW Assist Concierge.
From travel planning to dining reservations, from running
errands to household services, from shopping assistance
to event tickets one call to a toll free number gets BMW
Assist subscribers the help they need whenever they
BMW Group In America
BMW of North America has been present in the
United States since 1975. Since then, the BMW Group
in the United States has grown to include marketing,
sales and financial service organizations for the BMW,
MINI and Roll-Royce brands; DesignworksUSA,
an industrial design firm in California; a technology
office in Silicon Valley and various other operations
throughout the country, including BMW Manufacturing
Corp. in South Carolina. The BMW Group sales organization
is represented in the U.S. through networks of 340 BMW car,
327 BMW Sports Activity Vehicle, 148 BMW Motorcycle
retailers, 70 MINI car dealers and 27 Rolls-Royce Motor
Cars dealers. BMW US Holding Corp., the Group's sales
headquarters for North, Central and South America,
is located in Woodcliff Lake, New Jersey.
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