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  #51  
Old 09-03-2008, 11:56 AM
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Quote:
Originally Posted by philippek View Post
Some models are pretty much gone, and sales support has decreased or evaporated: 3 series coupes and convertibles and AWD coupes, sedans and wagons.
oh dear - that's all my local dealer seems to have on the lot...
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  #52  
Old 09-03-2008, 12:44 PM
cucageno cucageno is offline
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0.9 Fiancing

Last time I checked today the bmwusa.com still had the 0.9% on 08

http://www.bmwusa.com/Standard/Conte...yyyRi1sAj9Rg==
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  #53  
Old 09-03-2008, 01:02 PM
philippek philippek is offline
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Last time I checked today the bmwusa.com still had the 0.9% on 08

http://www.bmwusa.com/Standard/Conte...yyyRi1sAj9Rg==
Click on each individual model and you'll see:

Quote:
Originally Posted by www.bmwusa.com
Financing now through 9/2/2008
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  #54  
Old 09-03-2008, 04:10 PM
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2008 335i Sedan Offer: 0.9% APR Financing now through 10/31/2008
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  #55  
Old 09-03-2008, 04:36 PM
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Hm, coupes are 4.9%, it seems they did manage to move those. Still problems with the M's, too bad I didn't wait, might have been able to pick a "rusty old" M3 sedan left behind...
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  #56  
Old 09-03-2008, 04:45 PM
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1.9% on the 535i is still a great deal, M5's still going for 0.9% 335i up to 4.9% its time to cherry pick if you want the good rates, pickings getting slim right about now.
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  #57  
Old 09-03-2008, 04:56 PM
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I think they really did this the wrong way round... 0.9% when they had plenty of choice, then 3.9-4.9% when the choice is gone and the supplies have dried up of 08's - what kind of marketing moron dreamed that up?!?
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  #58  
Old 09-03-2008, 05:33 PM
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Originally Posted by philippek View Post
Depending on your point of view, BMW is either being incredibly masterful in managing the 08 build-out, or they have completely lost all integrity.

You've seen the pressure they've applied to dealers and consumers. They've employed scare tactics like I've never seen before. And they are not afraid to change the game at any point. You've seen the bulletin which was published on the 27th. Just this morning another amended bulletin came out, and I'm hearing from reliable sources that another adjustment may be just around the corner.

The bottom line is that BMW is pulling back from the broad support which they offered across the line. Now they are agressively targeting those models which are still stuck on the ground. The bigger the car, the bigger the deal: 7 series, M5s, M6s and now even M3s are seeing sales support.

Some models are pretty much gone, and sales support has decreased or evaporated: 3 series coupes and convertibles and AWD coupes, sedans and wagons.

Still other models are chugging along according to plan, and sales support has diminished, although only slightly: Z4, 5 series, X3 and X5.

There are two areas where significant new opportunities have opened: 335i sedans and 135i convertibles. Both have programs this month which are better than ever.

And the one car which has defied all expectations, particularly my own, is the X6. Say what you want about that car, but BMW can't make them fast enough. Clearly there is a certain buyer who wants that car and simply isn't concerned about the price of gas or what other people think about it's relative eco-friendliness.

And that's all I'll say here for now. PM or email for more specifics.

There are two areas where significant new opportunities have opened: 335i sedans and 135i convertibles. Both have programs this month which are better than ever.

can you elaborate on that? i see no difference on bmwusa.com for that model. are they doing marketing support to the dealers or something?
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  #59  
Old 09-03-2008, 06:50 PM
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Originally Posted by wyb View Post
I think they really did this the wrong way round... 0.9% when they had plenty of choice, then 3.9-4.9% when the choice is gone and the supplies have dried up of 08's - what kind of marketing moron dreamed that up?!?
The one that wanted to move some metal off of the lot.
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  #60  
Old 09-03-2008, 07:04 PM
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The one that wanted to move some metal off of the lot.
granted - some of the left overs will be hard to shift at the higher interest rates I am thinking - but if the numbers are small enough, it will work out ok. I just checked dealers within 50 miles, and most seem to have xi models in the 3 series - so they're at the higher rates... the selection isn't awe-inspiring... I am glad I am not trying to buy one having let 0.9% slip by...

my thoughts about it being backwards (and I do take on board that there are tons of models moved) - is that the less popular combinations will be harder to shift at the higher rates - color combos with odd configurations tend to need the pot sweetening even more most....
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  #61  
Old 09-03-2008, 07:12 PM
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Originally Posted by wyb View Post
I think they really did this the wrong way round... 0.9% when they had plenty of choice, then 3.9-4.9% when the choice is gone and the supplies have dried up of 08's - what kind of marketing moron dreamed that up?!?
It's called economics. Over supplies yield lower prices and limited supplies yield higher prices; including the price of financing.
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  #62  
Old 09-03-2008, 07:32 PM
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Quote:
Originally Posted by wyb View Post
I think they really did this the wrong way round... 0.9% when they had plenty of choice, then 3.9-4.9% when the choice is gone and the supplies have dried up of 08's - what kind of marketing moron dreamed that up?!?
That "marketing moron" is likely to collect a nice year end bonus. If "the choice is gone and the supplies have dried up of 08's" then the program accomplished exactly what is was supposed to do, move 08 vehicles before the 09 arrive on the the dealers lots.

There will always be a few of last model year around on dealers lots at the end of the year and yes they will likely see discounting to be moved, but by moving the majority of 08 BMW has made this a local dealer problem that won't require further across the board discounting. And 09s won't have to compete against heavily discounted 08 because "the choice is gone".
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  #63  
Old 09-04-2008, 05:10 AM
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I see nothing about rates for an 09 model? Are they the same as the 08's ?
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  #64  
Old 09-04-2008, 06:15 AM
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The 09 rates will be out in a week or so.
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  #65  
Old 09-04-2008, 06:41 AM
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The 09 rates will be out in a week or so.
Thanks
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  #66  
Old 09-04-2008, 11:04 AM
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Originally Posted by tturedraider View Post
It's called economics. Over supplies yield lower prices and limited supplies yield higher prices; including the price of financing.
odd - look at your average high-street box store (and yes, I understand that cars are not shirts and pants, but the principles of incentivizing their sale is the same) - Kohls, JC Penney, Sears - they don't generally run an 80% sale followed by a 50% off sale for the junk they have left, rather they run a 20%, then 40%, then a 60% and finally an 80% sale. As the selection dries up, the incentives used to shift the junk is increase.

The sure the economics of clothing is different to cars - the first 10 sales don't pay for the next 10 because the profits are exorbitant in clothing at full retail pricing - but the principle of maximizing the profit per unit does seem to have been thrown completely out the window with what I perceived as a drastic sales technique being employed so early (0.9% being a sales tactic which COSTS BMW a lot of money per car as they're certainly borrowing those funds at higher than 0.9%).

The explanation I have is that the 3-series were in massive over-supply (which you mentioned) - but not a little - SERIOUS oversupply - and drastic measures were employed to correct that bubble of over-supply... I'd be interested in hearing from someone from a dealer's perspective though....
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  #67  
Old 09-04-2008, 11:14 AM
hoog23 hoog23 is offline
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Quote:
Originally Posted by New Motors View Post
Just updated. No info on 09's. The Push will be on the 08 Build out. OP Discount is still in effect. And WOW, 25,400 BMW's last month, Not to shabby.
Whats an 'OP Discount'? thanks
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  #68  
Old 09-04-2008, 11:43 AM
philippek philippek is offline
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Originally Posted by wyb View Post
odd - look at your average high-street box store (and yes, I understand that cars are not shirts and pants, but the principles of incentivizing their sale is the same) - Kohls, JC Penney, Sears - they don't generally run an 80% sale followed by a 50% off sale for the junk they have left, rather they run a 20%, then 40%, then a 60% and finally an 80% sale. As the selection dries up, the incentives used to shift the junk is increase.

The sure the economics of clothing is different to cars - the first 10 sales don't pay for the next 10 because the profits are exorbitant in clothing at full retail pricing - but the principle of maximizing the profit per unit does seem to have been thrown completely out the window with what I perceived as a drastic sales technique being employed so early (0.9% being a sales tactic which COSTS BMW a lot of money per car as they're certainly borrowing those funds at higher than 0.9%).

The explanation I have is that the 3-series were in massive over-supply (which you mentioned) - but not a little - SERIOUS oversupply - and drastic measures were employed to correct that bubble of over-supply... I'd be interested in hearing from someone from a dealer's perspective though....
In July and August, BMWNA and BMWFS took the hit--effectively saying, "We overbuilt, we take responsibility, here are the tools necessary to move the inventory." In large part it worked--in some cases it worked better than they thought.

Now, inventories are down, and BMWNA and BMWFS are pulling back--effectively putting the burden on individual dealerships, and thus saying, "We gave you the tools you needed, and you sat on your hands. Now the burden of unloading the remaining inventory is yours."

At the end of the day, 1.9, 2.9, 3.9 and even 4.9% APR is a gift. So to say that inventory won't move because 0.9% is mostly gone is a specious argument.
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  #69  
Old 09-04-2008, 03:08 PM
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thanks for the perspective PhilippeK - on the last part though...

Quote:
At the end of the day, 1.9, 2.9, 3.9 and even 4.9% APR is a gift. So to say that inventory won't move because 0.9% is mostly gone is a specious argument.
it has now become standard practice for auto manufacturers to aid the dealers to clear out the outgoing model year - the current promotions are just standard offerings to clear out the stock I guess. MY09 will be with us shortly and at that point dealers like the ones around here with TONS of 3-series are going to be kicking themselves - I spoke with someone the other day who told me that the local "volume" dealer wasn't being anywhere near as generous with the discounts to get rid of 08's - and they still have plenty... that's their problem I guess - I also notice they still have a couple of "new" 07's
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  #70  
Old 09-04-2008, 10:22 PM
bmwKbiker bmwKbiker is offline
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0.9% is gone except for 08 335/550 sedans and M6s.

Okay anything at 3.9% or below still represents a a finance discount, but looks like 0.9 in July/August met its targets.

Last edited by bmwKbiker; 09-04-2008 at 10:35 PM.
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  #71  
Old 09-05-2008, 05:59 AM
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Quote:
Originally Posted by vincec View Post
There are two areas where significant new opportunities have opened: 335i sedans and 135i convertibles. Both have programs this month which are better than ever.

can you elaborate on that? i see no difference on bmwusa.com for that model. are they doing marketing support to the dealers or something?
this dealer is offering to sell a 135 convertible for BELOW INVOICE.

https://www.bimmerfest.com/forums/sho...d.php?t=307161

I too would like to know what the program is for the 135 vert which would allow dealers to sell for below invoice....
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  #72  
Old 09-05-2008, 07:16 AM
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this dealer is offering to sell a 135 convertible for BELOW INVOICE.

https://www.bimmerfest.com/forums/sho...d.php?t=307161

I too would like to know what the program is for the 135 vert which would allow dealers to sell for below invoice....
The car in question has almost 700 miles on it (yikes!) so is probably a demo. Props to the dealer for being very up front about that!
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  #73  
Old 09-05-2008, 12:37 PM
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Quote:
Originally Posted by pilotman View Post
this dealer is offering to sell a 135 convertible for BELOW INVOICE.

https://www.bimmerfest.com/forums/sho...d.php?t=307161

I too would like to know what the program is for the 135 vert which would allow dealers to sell for below invoice....
If you had a car sitting on the lot for ages and had over 700 miles on it, what dealer in their right mind wouldn't make an offer like that. It's not a program, program, or market allowance: it's a center trying to move old, miled up metal. Nothing wrong with that- centers do this frequently.

There's alot of guys here who would rather pay over invoice for a car with no miles than take one with over 700. Trust me, I know.
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  #74  
Old 09-06-2008, 01:09 PM
vincec vincec is offline
 
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Originally Posted by pilotman View Post
this dealer is offering to sell a 135 convertible for BELOW INVOICE.

https://www.bimmerfest.com/forums/sho...d.php?t=307161

I too would like to know what the program is for the 135 vert which would allow dealers to sell for below invoice....
i got my car for below invoice as well, but i'm more interested in what the "significant new opportunities" are
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  #75  
Old 09-19-2008, 01:37 PM
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I just bought a MY08 535i at 1.9%. The financing rate was definiitely the clincher for me to buy off the lot rather than custom order a MY09. I was able to find a color I liked, with all the packages and the NAV system.
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