BMW Trademarks Hint at Electric 3, 4, and 7 Series

by Bimmerfest.com Member - BimmerFest Staff on September 17, 2019, 4:11 pm


Bimmerfest has uncovered several trademarks filed by BMW that could be applied to electric vehicles. Intriguingly, the names cover the 3 series, the 4 series, and the 7 series.

Specifically, BMW has trademarked the names i320, i330, i340, i350, i420, i430, i440, i450, i730, i740, i750, and i760 with the German patent office.

The names are interesting because of their overlap with the current BMW lineup. The reversal of the traditional 330i (for example) is noteworthy because it seems to bridge the gap between BMWs current pair of standalone EVs, the i3 and the i8, and the rest of its sedan lineup.

Reports that the i3 won't have a direct successor broke recently, and this may point to why. While it didn't sell like hotcakes, exactly, it sold alright in context. But BMW may want to free up the i3 nomenclature for the 3 series.



BMW is just one of many automakers reckoning with the coming era of electric vehicles. The brand has already promised 12 EVs by 2025 and has teased them with concepts called the i4 and the i7. It is particularly noteworthy then that we found 12 applications.

The nearest to-production of these appears to be the i4, which in spy shots looks not entirely unlike the 4 series gran coupe. In 2018, meanwhile, spy photographers found an electric 3 series testing in the desert, and reports have indicated that the i7 will be a lot like the 7 series.

The evidence seems, therefore, to be pointing towards EVs based on BMWs current lineup. That assumption is consistent with reports from Automotive New Europe, which indicate that BMW is working on flexible platforms that can be used to make gas, hybrid, and electric vehicles.

"To integrate different drivetrains in one plant without losing efficiency, that's the secret," Oliver Zipsem chairman of the board at BMW told AE in a report published this week. "Either you can do that or you cannot. And we can do it."

The nomenclature also throws up another interesting detail. Unlike the traditionally powered 3 and 4 series, the Is go up to i350 and i450. Reports have so far only indicated that there will be three power levels (134, 201, and 335) and this may indicate that theres another just barely sub-M version of the EVs coming, which should be fun.

We may find out whats happening with all of this soon, too. European regulations have meant that BMW wants it to go on sale in 2021, with a reveal coming in 2020.

by Sebastien Bell and Dennis Chung



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2 responses to BMW Trademarks Hint at Electric 3, 4, and 7 Series

62Lincoln commented:
September 21, 2019, 10:30 am

One needs to cut through their marketingspeak, and the truth is that right now BMW cannot afford to design and build a bespoke 'skateboard' chassis - or put another way, they cannot build a business case to justify the investment (yet). So they are spinning that decision as best they can. Meanwhile, Mercedes and (obviously) VW are well down the path to skateboard chassis design for their EV's. Perhaps it won't matter in a decade whether or not BMW is behind today on EV development, but please, call them on their BS rationalizations for their compromised EV chassis solutions.
Ajk13a commented:
September 25, 2019, 8:48 am

As a BMW owner since 1990 and still, I have to say that the new designs with the very big kidney grill is ugly. It is not functional and deviates from the brand image. Several of the nip cars have covered a great deal of the front of their cars with grill and no visual deliniation at the bottom. They look awful.

I buy BMWs for performance, safety and style.

Thanks

Art Krupp