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1 series product manager must be an enthusiast

1840 Views 1 Reply 2 Participants Last post by  e39frank
Was looking at the 2013 order guide and there are so many little "gifts" that you don't see anywhere else in the BMWNA line up:
-a la carte sport seat option for $400
-a la carte msport steering wheel option for $120
-cheapest msport packages (3 series is approx 3k and doesn't give any more stuff)
-lumbar support included as std with 135 (good for those long drives). Also means you don't have to order premium pkg to get it
-availability of have to spend a lot more on a 335is to get this otherwise
-best looking msport wheels across all models
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The 1 series is often pointed out as most involving BMW drive, however, a hatch would be welcome. I drove a 2010 128i for a couple of days and wife and I really liked it with exception of hard seat cushions.
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