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rbright said:
5% over invoice plus free floormats.

Atlanta, GA.

330Ci, OB, NB, SP, PP, Step, Navi, Xenon, PD
Actually, the amount over invoice should be that constitutes a good price is measured in real dollars not in a %. $1500 over invoice is good. Less than that is great. Anything over $2000 over is a rip off.

Thereis no reason a dealer should get more profit just because you chose more options. If you use a percentage over invoice, that's exactly what you're doing.

They think in terms of minimum dollars over invoice on each sale. So should you.
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