I bought a 2005 325xi at the end of Nov. 2004. Options included were the premium package and Sport package. I thought when I purchased the car that I had bluetooth, based on the BMW the website which stated premium package has bluetooth and I have BMW Assist. I started last month researching my options on which phone to purchase. Then one day I opened a BMW e-mail promoting bluetooth. They said 2005 models bult in August do not have bluetooth (though they charge the same price as models built in September or October). Their web site also has this now promiently listed. I called up bmw because I did not think this applied to me as I had a bluetooth passkey card dated 11.08.2004. They told me that my car was built in Aug. and that if wanted bluetooth I would have to pay $400+ to have it installed, bringing my option package to $2,700 instead of $2,300 that is being charged on 2005 models. I had no idea when I bought this car, or else I would have had my dealer hunt around for a car built later. Has anyone else incounted this problem and found any solutions? BMW said I am the only person who has called on this.