obviously apps functionality came out after I got my 2010 335. But I am so in love with the way the apps come across. someone mentioned that you can actually purchase a software upgrade to your idrive navi that will enable apps ... I called my dealership and they said no. I this true? I can't find anything specific about it in the forum. Also the iphone 4 cradle - will I need that for APPs to work, if indeed I am able to upgrade my idrive softward. I appreciate your comments. Alex.