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Invoice Pricing

I currently own a 2012 Mercedes GL350 and I am considering a new BMW X5 diesel. I recall when I used this site several years ago while ordering my 5 Series, there was postings for suggested retail pricing and factory invoice pricing.
If this no longer available for review, what is the average percentage off MSRP in the Bay Area Ca.? Do most dealers work off of invoice or MSRP and what really is the best bang for your buck?
Is it worth waiting for a 2016 and what are the improvements?
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