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New X5 35xi owner here, and first-time BMW owner. MSRP came in at $71,4??. Don't have the exact number.

Build included:
Black Sapphire Metallic
Ivory White Nappa Leather
Fineline Pure Wood Trim
DAP
Ivory White Interior Design Package
Luxury Seating package
20" 469M wheels
Premium Package
Soft-close doors
H&K surround sound
Multi-contour seats

Got it for $66,490, which was something like 20 bucks over invoice. I think this equaled 7% of MSRP. That's at least the ballpark.

Thrilled with the car - a lot of fun to drive. This is our date car. I drive an F150 and we have a minivan that our kids have practically destroyed (the interior) after almost 10 years and 155,000, but it still runs like a top so we plan on keeping it forever. But now, my wife and I have our 'fun/date' car, and are pretty stoked about it.
 
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