I mean it doesn't look as cool as the regular mat but it does a great job. I use it mainly for 2 slushy snowboards and 2 pairs of boots. Really easy to clean, and like JonW said it's rubbery enough that stuff really doesn't slide around.
I like the mat, it wasn't very much money, and it will keep the trunk carpet looking good. It isn't as heavy of a rubber as I expected, but it does the job. Mine doesn't say "BMW" anywhere on it: I think I remember seeing a pic of somebody's mat that had a roundel stamped into it, but maybe i'm imagining it. Mine has raised "oval" shapes which in combination with the textured rubber definately stops things from sliding around back there.
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