I learned the hard way that automotive journalists are not always fair arbiters. They often allow their emotions rule their minds. How many times have you seen a test declared for their passionate favorite despite overwhelming empirical evidence to the contrary – can we say “subjective categories”. What’s particularly galling are the times when you might have acted on their recommendations, only to see complete reversals of opinion in subsequent months – inexplicably without explanation. I suspect these reversals of opinion are due to the “herd conformity” phenomenon – that is, the rag publishes – looks around – and sees they are alone. Hmmm, I know it is only a matter of time before the former opinion “disappears”, and rather “Soviet” like, a new politically correct line emerges.
The Audi A7 is a nice enough car but Car of the Year? What we have here is a case of unbridled enthusiasm for all things Audi – the A7 is just the newest Audi toy out of the box. As I have previously commented – Audi is the current darling of the press. Audi is the hot trend setting brand – indeed, given the often contrarian nature of the press – Audi is not BMW - which makes Audi the cognoscenti’s choice. The press needs to stir the pot and make some noise – that is, the press is sustained by controversy – real or manufactured.
As a stylish alternative to a Mercedes CLS, the A7 succeeds if that was the design mission. However, as a Five Door European Executive Express – the A7 is an epic fail. As I have previously stated - the raison d'être of 5 door hatches is enhanced functionality. Paradoxically, the A7 allows style to trump function. The sensuality of the A7 comes with a considerable price - functionality is compromised. The back seat cannot accommodate adult occupants in comfort for any extended period of time. As a stylish luxury personal transportation conveyance intended for two adult occupants who have kids, or need some flex storage, the A7 sorta works.... sorta? ...the low roof line restricts the height of items you can actually carry.
In short - The A7 is a dysfunctional Luxury 5 Door.
PS – Go price the A7 nicely equipped – yep, $75K to $81K – I would much rather have a base Panamera or spend a few bucks more for a lightly equipped Panamera S. (I would really rather have the car I presently own). Factor in no discounts at the Audi Store, and the Audi Store’s arrogance and abuse…and there is no way I see an A7 in my future. The A7 is not only a dysfunctional 5 Door but a questionable value Dysfunctional 5 Door.
