Let's see...
- Hate the steering wheel - M3 wheel much nicer even from a strictly cosmetic perspective
- Hate the alum pedals
- Hate the gauge faces - nothing is better than the stock white on black
- Too many leather colors - 2-toned leather (as in same of the //M variations with red & black or blue & black) are attractive - this just looks busy
- Hamann logos say to people like me, "I have far more cash than brains." I am not impressed. And it looks tacky. Like wearing a T-shirt with a big brand logo on the front. Pay me and I'll wear it. Otherwise, forget it.
In summary, this guy obviously spend a few thousand dollars on these mods and they do NOTHING to improve the car. Aside from being tacky IMO, they do not improve any aspect of the car's performance (read- fun factor). What a waste...