I just bought a 2009 Toyota Land Cruiser and we absolutely love it. I researched SUV's for almost a year, including the X5, but for us the LC was the best vehicle. It all comes down to your needs. We wanted a large SUV with a decent 3rd row seat (that excluded the X5 right away) and wanted something that had offroad capability and lots of creature comforts (Keyless entry, Keyless Start, Remote Start, Bluetooth, NAV, Entertainment, great A/C in all 3 rows for the Arizona heat, etc.). Combine all that with Toyota reliability and we were sold. I wasn't looking for "bling" so the understated exterior that doesn't scream "look at me" was perfect for us. It's a true go-anywhere, luxury SUV that educated consumers recognize without having to be blinded by a ton of chrome coming at them.
I briefly entertained the Lexus LX570 but couldn't justify the additional $10-15K over the LC for a few additional Lexus creature comforts and 1 additional year of warranty.
I also like that the Land Cruiser is not a mass market vehicle. Most dealers only keep 2 or 3 at most on the lot and there are never incentives on them, resale value is great.
So far, so good. I think we made the right choice. :thumbup: