well. .i think, atleast in taiwan, that the main reason not many asian people buy BMW's is the fact that they are extremely overpriced. in taiwan, that is the case, where an equivalent bmw would be roughly twice as pricey as a bmw in the usa. therefore, the more elderly people, hence the people w/ the checkbooks to afford such cars, would opt for a more prestigious mercedes. i recently rode in a friends 2000 320i, the pricetag which was roughly 1,800,000 nt, roughly 55k. therefore, i would imagine that a 325ci here would be roughly 60-70k, nearly double what i paid in the US.