[K1]

Top luxury brands (Source: http://www.forbes.com)

RANK BRAND TOTAL

1 Absolut 29.6

2 Harley-Davidson 29.5

3 Tiffany 28.7

4 Ritz-Carlton 27.3

5 BMW 27.1 :thumbup:

6 Chanel 26.8

7 Rolex 26.1

8 Gucci 26.1

9 Mercedes 25.9

10 Bacardi 25.5

11 American Express 25.4

12 Louis Vuitton 25.3

13 Johnnie Walker 24.9

14 Prada 24.6

15 Diesel 24.0

16 Starbucks 23.7

17 Estée Lauder 23.2

18 Lancôme 21.4

19 Four Seasons 21.3

20 Bose 21.3

21 Armani 20.9

22 Moët & Chandon 20.3

23 Shiseido 19.6

24 Calvin Klein 19.5

25 Jaguar 19.2

26 Audi 19.0

27 Tag Heuer 19.0

28 Hennessy 18.6

29 Polo / Ralph Lauren 18.5

30 Oakley 17.5

31 Coach 16.9

32 Lexus 15.9

Source: http://www.forbes.com/global/2002/0722/024_4.html

 

[dredmo]

Top luxury brands (Source: http://www.forbes.com)

RANK BRAND TOTAL

1 Absolut 29.6

2 Harley-Davidson 29.5

3 Tiffany 28.7

4 Ritz-Carlton 27.3

5 BMW 27.1 :thumbup:

6 Chanel 26.8

7 Rolex 26.1

8 Gucci 26.1

9 Mercedes 25.9

10 Bacardi 25.5

11 American Express 25.4

12 Louis Vuitton 25.3

13 Johnnie Walker 24.9

14 Prada 24.6

15 Diesel 24.0

16 Starbucks 23.7

17 Estée Lauder 23.2

18 Lancôme 21.4

19 Four Seasons 21.3

20 Bose 21.3

21 Armani 20.9

22 Moët & Chandon 20.3

23 Shiseido 19.6

24 Calvin Klein 19.5

25 Jaguar 19.2

26 Audi 19.0

27 Tag Heuer 19.0

28 Hennessy 18.6

29 Polo / Ralph Lauren 18.5

30 Oakley 17.5

31 Coach 16.9

32 Lexus 15.9

Source: http://www.forbes.com/global/2002/0722/024_4.html

there are good reasons for BMW reputation

 

[webguy330i]

Unfortunately I think the fact that Bose is even mentioned on that list as well as the fact that Absolut is #1 completely invalidates its standing as a worthy reputable list.

But hey that's just me, go BMW!! :bigpimp:

 

[Mathew]

Unfortunately I think the fact that Bose is even mentioned on that list as well as the fact that Absolut is #1 completely invalidates its standing as a worthy reputable list.

And also, the fact that we ranked between a hotel chain and a cothing company says it for me...

But hey, its the top ranked car company on the list

 

[K1]

Unfortunately I think the fact that Bose is even mentioned on that list as well as the fact that Absolut is #1 completely invalidates its standing as a worthy reputable list.

But hey that's just me, go BMW!! :bigpimp:

Maybe the fact that Bose is even mentioned on that list shows just how strong the Bose brand must be - cause it can't be due to the soundquality of their speaker systems

 

[HW]

how is it that harley davidson rank so high?

 

[The HACK]

how is it that harley davidson rank so high?

They must be rating "LUXURY" on a scale of amount of $$$ paid for actual RETURN in service/quality/performance. The more money paid and the less return, the more luxurious you rank?

In that case I don't know why BMWs are ranked so high.

 

[JPinTO]

Bose! :lmao: :lmao: :lmao: :lmao:

 

[thaydith]

Unfortunately I think the fact that Bose is even mentioned on that list as well as the fact that Absolut is #1 completely invalidates its standing as a worthy reputable list.

But hey that's just me, go BMW!! :bigpimp:

well said!

 

[ride365]

Source: http://www.forbes.com/global/2002/0722/024_4.html

Very interesting article... learned a little bit of BMW history. Can you imagine being a member of the Quandt family?

kurt

 

[Cliff]

"Whenever the technology becomes commoditized, we buy it from third parties," says Stofer.

I guess radios aren't commoditzed enough for BMW yet then?
:dunno: