no super bowl

BMW will not be running a Super Bowl ad for the second year in a row, the brand confirmed today. The brand last ran an ad in the 2015 Super Bowl starring Katie Couric, Bryant Gumbel and the electric i3.

Trudy Hardy, vice president of marketing for BMW of North America, said the timing wasn't right. Although the brand just officially unveiled the new 5-series lineup during the Detroit auto show preview today, Hardy said BMW is pushing the luxury sedans in other ways even if they don't get the Super Bowl stage.
Mercedes teases Super Bowl spot - Easy Driver

Audi, Honda, Kia and Lexus plan to run Super Bowl spots this year. Toyota, normally a Super Bowl staple, and Mini will not run ads.
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