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So, today I went to my first BMW dealership. I've been working with my CA through email for two weeks going over some preliminary lease numbers on a 320i or 328i (both xDrive) and asking a few questions. But I've never even driven a BMW before so I had an appointment at 3:00 today to look at and test drive both of these cars.
I arrived at 3:00, went to the front desk, and they called my CA who showed up a few minutes later. He was very friendly and enthusiastic but said he was working with another client so he sat me down in a cubicle with an empty table and walls (no BMW literature, no computer I could do some 3-series research on...just a chair and empty table). Then he said I could look at some of the cars on the floor if I wanted to...which I did...but that only took up about 10 minutes because they were cars WAY out of my price range. Beautiful cars, but nothing I could ever afford (M6, 6 Series sedan, M235i with some Dinan packages, i8, 5 and 7 series...you get the picture).
I was okay with all of this because I thought I might only have to wait 15-20 minutes. It is summer after all, and it's Saturday, so lots of people are out car shopping. But after looking at cars in the $65K - $140K range that I could never afford, I ended up watching a soccer game for about 30 more minutes on a huge 72" TV, then I looked at some of the BMW schwag (clothing, watches, etc). Then I went back out on the dealer floor and roamed around some more. It was in the mid-90s and very humid so taking a stroll through the dealer lot looking at their inventory was out of the question.
So, finally, after 50 minutes of this, my CA comes over and says it will be another 10-15 minutes (maybe). He didn't sound too confident on that figure so I just told him I'd get back in touch with him and maybe try to come out on a weeknight when they're less busy and I left. Totally professional, didn't say anything nasty, just said I understand he's swamped and I'll try back another time.
Now, like I said, I know it's summertime, peak car buying season, Saturday afternoon but the whole point of making an appointment is the hope that you'll be able to come in at that time (give or take maybe 15-20 minutes) and look at the cars you're interested in. It's a 30 mile, 45 minute drive to this particular dealership for me in heavy Saturday afternoon traffic.
And what was even more frustrating was there were 5-7 other CA's who were literally just standing around doing nothing. I understand that I'm the customer of my particular CA but, in the interest of customer service, do you think one of the free CA's could've at least sat down with me and gone over the features of the 320i vs. the 328i? Or maybe offered me a lollipop or something? I've done a lot of research myself on the web but I'm positive I don't know everything there is to know about each car so a CA who's an expert could've shared some of his product knowledge with me don't you think? Or would that be considered cutting in on another CA's customer?
I dunno...if I were the GM of a dealership I would not want customers just milling about for 50 minutes doing essentially nothing.
I'm fine if my CA is too busy to fit me in on a Saturday but it would be nice if he just would've told me that. It would've saved me the trip and the fairly aggravating experience at the dealership. I was really looking forward to driving both cars and that obviously didn't even happen today. And, again, I've never even driven a BMW so I was really looking forward to this.
Anyway, I'm not trying to blame BMW or this dealer or my CA...I'm just curious if this is the norm for a BMW dealership on a Saturday afternoon (having to wait so long and just milling about like a zombie for nearly an hour).
I have to say the dealership itself was very impressive...the facility anyway. They had a little cafe on site, TV's in the bathroom, several wi-fi cubicles, a big lounge area...all first class. But the customer service aspect...I dunno. Like I said, if I were in charge of that place I would not have customers just roaming around like zombies for nearly an hour. BMW's are not cheap and I guess I was expecting a bit better service than that. I'm not the Sultan of Brunei or anything but anyone fixing to drop nearly $50K on a new car...c'mon guys you can do better than this!! :dunno:
I arrived at 3:00, went to the front desk, and they called my CA who showed up a few minutes later. He was very friendly and enthusiastic but said he was working with another client so he sat me down in a cubicle with an empty table and walls (no BMW literature, no computer I could do some 3-series research on...just a chair and empty table). Then he said I could look at some of the cars on the floor if I wanted to...which I did...but that only took up about 10 minutes because they were cars WAY out of my price range. Beautiful cars, but nothing I could ever afford (M6, 6 Series sedan, M235i with some Dinan packages, i8, 5 and 7 series...you get the picture).
I was okay with all of this because I thought I might only have to wait 15-20 minutes. It is summer after all, and it's Saturday, so lots of people are out car shopping. But after looking at cars in the $65K - $140K range that I could never afford, I ended up watching a soccer game for about 30 more minutes on a huge 72" TV, then I looked at some of the BMW schwag (clothing, watches, etc). Then I went back out on the dealer floor and roamed around some more. It was in the mid-90s and very humid so taking a stroll through the dealer lot looking at their inventory was out of the question.
So, finally, after 50 minutes of this, my CA comes over and says it will be another 10-15 minutes (maybe). He didn't sound too confident on that figure so I just told him I'd get back in touch with him and maybe try to come out on a weeknight when they're less busy and I left. Totally professional, didn't say anything nasty, just said I understand he's swamped and I'll try back another time.
Now, like I said, I know it's summertime, peak car buying season, Saturday afternoon but the whole point of making an appointment is the hope that you'll be able to come in at that time (give or take maybe 15-20 minutes) and look at the cars you're interested in. It's a 30 mile, 45 minute drive to this particular dealership for me in heavy Saturday afternoon traffic.
And what was even more frustrating was there were 5-7 other CA's who were literally just standing around doing nothing. I understand that I'm the customer of my particular CA but, in the interest of customer service, do you think one of the free CA's could've at least sat down with me and gone over the features of the 320i vs. the 328i? Or maybe offered me a lollipop or something? I've done a lot of research myself on the web but I'm positive I don't know everything there is to know about each car so a CA who's an expert could've shared some of his product knowledge with me don't you think? Or would that be considered cutting in on another CA's customer?
I dunno...if I were the GM of a dealership I would not want customers just milling about for 50 minutes doing essentially nothing.
I'm fine if my CA is too busy to fit me in on a Saturday but it would be nice if he just would've told me that. It would've saved me the trip and the fairly aggravating experience at the dealership. I was really looking forward to driving both cars and that obviously didn't even happen today. And, again, I've never even driven a BMW so I was really looking forward to this.
Anyway, I'm not trying to blame BMW or this dealer or my CA...I'm just curious if this is the norm for a BMW dealership on a Saturday afternoon (having to wait so long and just milling about like a zombie for nearly an hour).
I have to say the dealership itself was very impressive...the facility anyway. They had a little cafe on site, TV's in the bathroom, several wi-fi cubicles, a big lounge area...all first class. But the customer service aspect...I dunno. Like I said, if I were in charge of that place I would not have customers just roaming around like zombies for nearly an hour. BMW's are not cheap and I guess I was expecting a bit better service than that. I'm not the Sultan of Brunei or anything but anyone fixing to drop nearly $50K on a new car...c'mon guys you can do better than this!! :dunno: