did you take the two screws out, if you did already get it out as far as you can and push down, the top cover of the cup holer module thing comes up so if you push down it will come out, i just did that like a day ago to do my little project.
Chivas sent me a note on how to do it without breaking anything. The trick is that there is a lip running the length of the cup holder at the top which stops it from coming out. I found that I was able to push it down by using my finger through the open cupholder. Then I managed to lose one of the screws went I was driving around before putting the cupholder back in place. Arrgghh. I placed the screws in the area right beside the lighter but must having driving a bit too fast as when I returned home only one screw remained. I looked everywhere and am assuming that it must have found its way into the open area where the cupholder was. Amazing! Try to keep things in tip top order and end up breaking more than gets fixed!
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