Good LucK selling a 3 series for a base of $46000...335 or notYea, a lot of European manufacturers are being hurt by the depreciating USD. That's why BMW is hedging by manufacturing more heavy-demand models in the US, such as the X6 and the next generation X3.
BMW ought to just raise its prices to readjust with more current exchange rates. With a $40.000 335i sedan, changing that into Euros at the current rate is a mere €25.881,59. For comparison, a 335i sedan in Germany starts at €41.300. Even if you take out the 19% VAT, that's still €33.500 base. That's also before automatic climate, cupholders, and electric seats. I think a fair US base price would be $46.000 for the 335i sedan
Could you further elaborate on what you mean by this sentence?The US is BMW's largestest market. In the US they are looking at profits based on volume. If other countries could keep up I am sure pricing would be comparable. Perhaps instead of concerning yourself with US prices you ought to aim your suggestions towards BMW for trying to keep their profit margins in all market segments.