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Not specific to BMW. Hard times for anyone selling product in US$ with (most of) their costs being in another currency, especially Euros.
 

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Tar Heel Faithful
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Yea, a lot of European manufacturers are being hurt by the depreciating USD. That's why BMW is hedging by manufacturing more heavy-demand models in the US, such as the X6 and the next generation X3.

BMW ought to just raise its prices to readjust with more current exchange rates. With a $40.000 335i sedan, changing that into Euros at the current rate is a mere ***8364;25.881,59. For comparison, a 335i sedan in Germany starts at ***8364;41.300. Even if you take out the 19% VAT, that's still ***8364;33.500 base. That's also before automatic climate, cupholders, and electric seats. I think a fair US base price would be $46.000 for the 335i sedan
 

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Yea, a lot of European manufacturers are being hurt by the depreciating USD. That's why BMW is hedging by manufacturing more heavy-demand models in the US, such as the X6 and the next generation X3.

BMW ought to just raise its prices to readjust with more current exchange rates. With a $40.000 335i sedan, changing that into Euros at the current rate is a mere €25.881,59. For comparison, a 335i sedan in Germany starts at €41.300. Even if you take out the 19% VAT, that's still €33.500 base. That's also before automatic climate, cupholders, and electric seats. I think a fair US base price would be $46.000 for the 335i sedan
Good LucK selling a 3 series for a base of $46000...335 or not
 

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Tar Heel Faithful
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It makes room for a 4 cyl BMW :p. Yea, I know Americans would never tolerate a realistically-priced European car. I dunno what direction BMW is headed in thesedays..........they're trying to sell a lot of cars (like Toyota/other mainstream brands) by keeping prices low, but at the same time, they're making little if any money on the cars they sell. It's like Nordstrom trying to lure customers by cutting all their prices in half but losing money in the process. There's lots of fine details that go into car selling, but sometimes I really wonder what BMW's goal is.
 

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Kind of a mixed bag: The drop in profit was due to "a provision of 236 million euros taken to protect the company from the risk of default" -- essentially a hedge, but it's a one-time hit. Sales were up 9.6% in April, and they expect to exceed targets throughout the year, just not in the US of course. Link to Marketwatch article: http://www.marketwatch.com/news/story/bmws-profit-down-17-financial/story.aspx?guid=%7B1AEA9175%2D3F73%2D44DA%2D8959%2DA8296A000336%7D&dist=msr_1&referer=sphere_related_content&referer=sphere_related_content

Worldwide, they'll be fine.
 

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The US is BMW's largestest market. In the US they are looking at profits based on volume. If other countries could keep up I am sure pricing would be comparable. Perhaps instead of concerning yourself with US prices you ought to aim your suggestions towards BMW for trying to keep their profit margins in all market segments.
 

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Bimmerdex 7.4!
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The US is BMW's largestest market. In the US they are looking at profits based on volume. If other countries could keep up I am sure pricing would be comparable. Perhaps instead of concerning yourself with US prices you ought to aim your suggestions towards BMW for trying to keep their profit margins in all market segments.
Could you further elaborate on what you mean by this sentence?
 

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That is the main reason why I cannot wait for an MY2009 It is possible that they might increase the price more than the normal yearly increase to compensate for lower $US.
 
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