How NOT to market DBW

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· King of Rear Clunks

Joined Dec 21, 2001

12,907 Posts

Discussion Starter · #1 · Jul 25, 2002

So it seems Ford is going to be using DBW to tout its fuel-saving capabilities, instead of quietly introducing it to offer its other benefits.

Autoweek article on this and other Ford 'fuel-saving' strategies

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