BimmerFest BMW Forum banner

Is BMW abondoning long-term ownership model?

5045 Views 10 Replies 10 Participants Last post by  steve330ischnel
Is BMW abondoning long-term ownership model? I just got off the phone with BMW customer service to confirm my conclusions, and before that I had a long discussion with dealer technical stuff. It appears that BMW now changes software on both, cars and at dealer service centers, so often, that car purchased in 2008 (in my case 535XI) will be 2-3 (!) releases behind if computer diagnostics is needed 2 years after the purchase. Normally all car diagnostics is computer based. Our car can potentially have number of engine or pump/injector problems. So dealer will have to install new software to diagnose it, which will mean charging a lot for it, since it is not part of warranty package, at least not after 50,000 miles. Imagine Microsoft charging you for every Windows update! BMW effectively does this. In my case we have 52,000 miles and now feel that we should have sold the car earlier, instead of expecting it to perform at least until 100,000 miles mark, in line with Japanese or American cars. This is lesson learned, and I wanted to share it with others. There might be no point in keeping new BMW-s as we used to do 5-10-20 years ago, when BMW car was reliable enough to last many years and become a true family car. BMW of today, as some dealers will honestly admit to you is a good short-term car, mainly rental, and not techically viable in-house car it used to be. In my view of new car owner, high potential maintenance is what makes BMW not a good choice for long-term buyer, compare to VW or Lexus. I hope BMW will come up with replacement models with less software complexity and more pure authentic mechanics, which used to be the selling point in the past for their cars. Otherwise it may follow the path of Mercedes Benz which became known as "less reliable luxury car" and is now mainly a flashy rental option for housewives vs quality choice for performance seeking drivers.
1 - 1 of 11 Posts
What you are referring to is not a flaw but a highly effective marketing decision. In the last century, extended life expectancy required high quality materials which increased cost and required high volume sales to flourish; high volume sales required aggressive pricing to lead the herd through the dealership’s front door. Things have changed a bit and consumers are indulging in (and vastly satisfied with) gorgeous looking machines stamped with royal badges, sporty suspensions, aggressive forced induction engines and highly sophisticated on-bored technology. Now the badges might be mythical, the motors could be faulty and the software algorithms are often buggy - all by design if I may add – but who cares since this is mainly a rental-driven market share (read lease). :tsk:

You seem to be the only one having such illusory complain as these things are selling like ice cream in a hot day. (I wonder why my fingers picked ice cream... Because it sells well or melts fast?! ;) )

Sarcasm aside: I feel your pain.
1 - 1 of 11 Posts
This is an older thread, you may not receive a response, and could be reviving an old thread. Please consider creating a new thread.