+1. However, to be fair, HUD is now part of Premium Pkg, at least starting in 2022. No longer a stand-alone option, so it may be included for someone who wants Premium w/o HUD. I have Executive Pkg in my '22 540i. Also, multi-contour now requires both Nappa and ZLS, costing $3500 on a 540i. Unfortunately, that may price some people out of multi-contour, or people may not want Nappa, etc., My '18 had MC seats with Dakota.