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Rest in peace, Coach
9,106 Posts
in_d_haus said:
My dealer, BMW Northwest, get the award pretty regularly.
My service department, Assael BMW, has won it 5 years in a row I think. The display that prominently in their showroom.

If you want to know which dealerships won Center of Excellence, you can either check BMWNA's website and go to their dealer locator, or if you live in a big metro area, just check which one of your dealership has a Mini dealership. I think Mini Dealerships are only awarded to Centers of Excellence.

However, Center of Excellence != Great Deals. I've found Assael tend to charge "market price" for their vehicles. They had 2 E46 M3s on the lot with a $15,000 mark-up the last time I was there. They were also practicing some of the more "unsavory" tactics such as "perma-plating" all the cars on their lot and charging close to $1,000 for it and $160 for floormats. At one time during the Z8 mark-up they had a Ti. Silver Z8 with red leather on the lot with a $300,000 tag. The best deal I got from them was MSRP for a 323Ci. They treat you well but charge A LOT.
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