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Lease Money Factor - "Buy Rates"??

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In regard to lease money factors - I've heard dealers use the term "buy rate" which I understood to mean their wholesale rate. So whatever amount over this they were able to charge generated additional profit for the dealer.

Are the rates listed by our friend at LeaseCompare the "buy rates" or retail rates?

If they are not the "buy rates" could someone provide them? Specifically I'm interested in the rates for the 2010 5 series.

Thanks!
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