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Having trouble verifying what colors the red, blue, and purple are. ?Imola red ?Le Mans blue
 

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Last I heard, the colors represented a partnership between BMW's Motorsport division and Texaco early in BMW's motorsport history, according to the BMW Museum. Blue was for BMW, Red was for Texaco, and Purple in the middle represented the two colors combined.

The colors have nothing to do with any production car colors - they aren't Imola Red, Daytona Violet, and Electric Blue/Estoril Blue, as the original colors were Red Glasurit (BMW) 4000, Violet-Blue Glasurit (BMW) 5002 and Light-Blue Glasurit (BMW) 353. The car shades, which came 20 years later, might be based on the original colors.
 

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duplicated somehow...
 

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Dear Friends....

I found this info on a German M5 forum posting from 2004. Somebody emailed BMW and got this reply...

Sehr geehrter Herr ****,

vielen Dank für Ihre E-Mail.

Die hellblaue Farbe aus dem BMW M Emblem steht für das Blau der
bayerischen Farben, das Rot steht für die Farbe des Rennsports und das
Feld dazwischen ist die Mischfarbe aus den beiden anderen Farben.

Mit freundlichen Grüßen
BMW Info Service
So, for those who can't read German:

Light blue = Blue from the Bavarian Flag
Red = Colour of 'Motor Racing'
The colour between is a mix (50/50?) of the other 2 colours
 

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How the heck is red the color of "Motor Racing" for a German car company? That's Italy's national racing color! Germany's national racing color is white.
 

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Maybe as previous poster said, it comes from 'Texaco red' but that is not clear from the BMW mail reply in 2004.
 

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Interesting thread. I spent 30 years as a printer and one year we tried to duplicate the colors for a Christmas card. The red was hard to match since that color is the second fastest one to fade (After yellow). "Texaco" red is very dark and bright(PMS 200?), the M Sport logo usually looks more like the Hennarot on an E30 M3...the blue is standard PMS Process Blue and you can't get the purple by combining the two colors. There's probably more of a story here than anybody has come up with.
 

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The BMW Motorsport colors are:

Mugelo Red, Avus Blue and Daytona Violet.


For the graphic artists:

Blue: Pantone process blue
Purple: Pantone 268
Red: Pantone warm red


Red represented Texaco who had partnered with BMW during the early days of M racing, blue represented BMW (and Bavaria) and the purple was used to represent the partnership and to allow for a nice transition between the two colors. (Once the BMW/Texaco partnership ended, BMW had to buyout Texaco for the rights to the red.)
 

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ZHPper
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The BMW Motorsport colors are:

Mugelo Red, Avus Blue and Daytona Violet.

For the graphic artists:

Blue: Pantone process blue
Purple: Pantone 268
Red: Pantone warm red

Red represented Texaco who had partnered with BMW during the early days of M racing, blue represented BMW (and Bavaria) and the purple was used to represent the partnership and to allow for a nice transition between the two colors. (Once the BMW/Texaco partnership ended, BMW had to buyout Texaco for the rights to the red.)
That's good...pretty close to what I was getting at. And the M red is warm red (If you hit the Texaco website, the color doe's not look like that at all). Thanks! You a printer?
 
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