Here's what I don't get.
BMW has been selling cars here for years. It knows that American consumers prize refinement-- and in a 50k+ car a clunk sound would just be unacceptable (i bet there's many in europe who feel the same way too). BMW also has promoted its "sound engineering" lab recently-- if they have such a great facility-- why do they let things like clunks and rattles escape? Despite this- it always seems like BMW is shocked and bewildered that customers would find something like a clunk unacceptable on a 50k car. Sometimes, it makes you just want to slap some sense into their senior officers. Fortunately, BMW eventually will get a lot of bad press about this-- and that's when they'll listen and find a way to improve the design so it doesn't clunk. It just seems like it would be so much easier to just listen to and even anticipate customers needs just a little better.
And yeah, yeah-- BMW's arent' Lexuses, they're all about performance especially the M3-- blah, blah, blah. The point is, on a car that is not being sold specifically as a race car, unrefined sounds are unacceptable to consumers in any car at any price range these days. And, BMW's have never been about all out performace -- they've always been about striking a good balance beteen luxury and peformance. Luxury= no clunks. Enough said.
BMW has been selling cars here for years. It knows that American consumers prize refinement-- and in a 50k+ car a clunk sound would just be unacceptable (i bet there's many in europe who feel the same way too). BMW also has promoted its "sound engineering" lab recently-- if they have such a great facility-- why do they let things like clunks and rattles escape? Despite this- it always seems like BMW is shocked and bewildered that customers would find something like a clunk unacceptable on a 50k car. Sometimes, it makes you just want to slap some sense into their senior officers. Fortunately, BMW eventually will get a lot of bad press about this-- and that's when they'll listen and find a way to improve the design so it doesn't clunk. It just seems like it would be so much easier to just listen to and even anticipate customers needs just a little better.
And yeah, yeah-- BMW's arent' Lexuses, they're all about performance especially the M3-- blah, blah, blah. The point is, on a car that is not being sold specifically as a race car, unrefined sounds are unacceptable to consumers in any car at any price range these days. And, BMW's have never been about all out performace -- they've always been about striking a good balance beteen luxury and peformance. Luxury= no clunks. Enough said.