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Product Planning and Strategy Bulletin
Martin Birkman 5 Series & X5 Manager - BMWNA
Model year 2003 5 Series
The success of the 5 Series continues! Sales for 2001 topped 40,000 and for 2002 are also at this record breaking pace. The 5 Series has received many awards and accolades, including Consumer Reports' best car ever tested. To keep this momentum going for MY2003 the following value enhancements will be made.
Standard equipment:
Moonroof is now standard also on all 6-cylinder models (525i sedan, sport wagon and 530i sedan). A deletion of the moonroof will not be available. All sedans will receive standard rear head airbags. The wheel on the 525i will be replaced with an all-new 16" styling (Styling 50 - tire dimensions remain unchanged).
Packages / Options
For MY03, the 540i 6-speed and the sport package will be equipped with 18" wheels in mixed tire sizes (sedans only) and receive the M sport package which includes:
- Aero package with black rubber strips
- M sport suspension
- Visible exhaust pipe
- Black roof liner
- M footrest
The integration of the M aero package requires a limited offer of paint colors for the 540i 6-
speed and the 540iA sport:
- 354 Titanium Silver
- 365 Topaz Blue
- 449 Slate Green
- 472 Sterling Gray
- 475 Black sapphire
- 668 Jet Black
- 300 Alpine White
The navigation system changes from CD to DVD technology. This will not only make
navigation faster but also all US data is kept on one disc.
For the 525i models, rain sensor has been added to the premium package.
Martin Birkman 5 Series & X5 Manager - BMWNA
Model year 2003 5 Series
The success of the 5 Series continues! Sales for 2001 topped 40,000 and for 2002 are also at this record breaking pace. The 5 Series has received many awards and accolades, including Consumer Reports' best car ever tested. To keep this momentum going for MY2003 the following value enhancements will be made.
Standard equipment:
Moonroof is now standard also on all 6-cylinder models (525i sedan, sport wagon and 530i sedan). A deletion of the moonroof will not be available. All sedans will receive standard rear head airbags. The wheel on the 525i will be replaced with an all-new 16" styling (Styling 50 - tire dimensions remain unchanged).
Packages / Options
For MY03, the 540i 6-speed and the sport package will be equipped with 18" wheels in mixed tire sizes (sedans only) and receive the M sport package which includes:
- Aero package with black rubber strips
- M sport suspension
- Visible exhaust pipe
- Black roof liner
- M footrest
The integration of the M aero package requires a limited offer of paint colors for the 540i 6-
speed and the 540iA sport:
- 354 Titanium Silver
- 365 Topaz Blue
- 449 Slate Green
- 472 Sterling Gray
- 475 Black sapphire
- 668 Jet Black
- 300 Alpine White
The navigation system changes from CD to DVD technology. This will not only make
navigation faster but also all US data is kept on one disc.
For the 525i models, rain sensor has been added to the premium package.