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Discussion Starter #1 (Edited)
I should preface what I am about to say with an acknowledgement of gratitude. COVID-19 has harmed or even taken so many lives away that the gravity of lost sales absolutely pales in comparison. Nobody in my immediate family or close circle of friends and loved ones has suffered any permanent loss or injury other than economic (thank God). I live in the world of BMW retailing, highline European import luxury cars are just that (a luxury that only a few privileged can actually afford), and the loss of a few car deals are nothing compared with what other people have suffered through over the past 90 days.

Back in the late 1980s I lived through the "Black Monday" stock market crash. Over the following days/weeks/months it seemed like things would never be the same, but eventually things turned around and got better again. In the early 1990s, we had the Savings & Loan scandal, and Persian Gulf War I. Both of these events hit the car business hard, but we rebounded due to mostly to sheer perseverance and resolve.

On 9/11/2001 the twin WTC towers fell, and later in 2002 the BMW transport ship 'Tricolor' sank, taking with it many "Sold Order" BMWs. I remember having to make the call to few buyers to let them know their new E39s were resting on the bottom of the ocean. It was memorable only because of heartache, dreams dashed, but ultimately vehicle orders replaced.

In the later 2000s we had the Great Recession. Sales screeched to a halt, a trickle at best for a year. Only with the help of low-interest rate loans, "Cars for Clunkers" programs, etc., did any semblance of normalcy resume. By 2011 business began to boom again and continued to grow steadily, well, until now, the present Coronavirus Pandemic Crisis.

Today, May 14th 2020 is going to go down in the anals (sic) of my auto-sales career alongside the aforementioned.

Until yesterday, things were beginning to look up. Factories re-opening, BMW shipping cars to dealers again, and with the announcement of the "Sunset" of BMW European Delivery, I was on a roll. I had made a half-dozen or so fresh deals over the last week, and then today happened.

Now, we all knew that shutting down all of production was going to really screw up our supply. We expected that some orders would get lost (cancelled/deleted), and that it would take a while before things normalized.

I never in my wildest dreams expected to see what happened today...


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Discussion Starter #2
So... What happened today that was so awful you might be wondering???

:dunno:
 

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Discussion Starter #4 (Edited)
Come on, spill the beans. Don't leave us with that much build up and just a cliff hanger...

Imagine printing your "DAR" (Daily Availability Report), the one that shows your entire vehicle supply pipeline....from cars on the ground in-stock, to cars at the VDC, cars on the water, cars awaiting shipment in Bremerhaven (or Greer), cars in production, cars scheduled for production, cars on order, and cars in the factory order bank.

The one that lists VINS, production numbers, customer names, etc. My daily news briefing.

Imagine running this report that had been 12 pages long and finding it to be now just 7 pages long. The majority of cars "on order" (111 & 112 status), are just plain GONE! Poof! Bam!! GONE!!!

This includes all of the last-minute European Delivery M2 & M5 orders you just spent the last week making as well as cars like the active Bimmerfest Forum Member's 230i that had been on order since March. GONE. G-O-N-E gone...

An order I had just filled yesterday on a 2021 X3M. Poof! Gone. Deleted. Buh bye... :wave:


:cry:


I took the afternoon off and am attempting to numb my brain before I have to start making calls and explaining to buyers who have been patiently waiting for their new "Ultimate Driving Machines" for in some cases months.


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To Jon, best of wishes from a man with no name, hopefully things will work out in your plus your customer's favor!
 

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Discussion Starter #6 (Edited)
To Jon, best of wishes from a man with no name, hopefully things will work out in your plus your customer's favor!
Thanks, I really appreciate it, but honestly, in most of the cases I don't how I am going to be able to solve an apparently unsolvable problem.

That, and now I effectively have little or nothing left at all to sell moving forward until the world's supply of BMW resets itself.

We will get a fresh allocation this week, but I doubt it will come close to replacing what is lost.
 

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Thanks, I really appreciate it, but honestly, in most of the cases I don't how I am going to be able to solve an apparently unsolvable problem.

That, and now I effectively have little or nothing left at all to sell moving forward until the world's supply of BMW resets itself.

We will get a fresh allocation this week, but I doubt it will come close to replacing what is lost.
Yikes. I wonder even if factories are starting to come back online if they are running at the same capacity? Probably with the needed social distancing things will need to run at slower throughput, reducing the number of allocations, which resulted in all the cancelations you saw. Total speculation on my part though...

Not BMW, but VW in Germany is only running at 40% of regular output:

https://www.reuters.com/article/us-health-coronavirus-volkswagen-factory/europe-restarts-car-factories-amid-uncertain-demand-idUSKCN2290J2
 

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Hopefully, it's just a computer glitch. BMWUSA.com was acting up for a while. The GM parts website database is whacked now, too. ***8230; or they've run out of parts for 2007 Cobalt's.

Although, I could see production at the end of a platform's run (e.g. M2's) being cancelled altogether, since they have to retool for the next platform, and suppliers are retooling for the next platform, too.

I had to wait 17 months for my E46 M3. Production was delayed, and delayed, and delayed because of problems with the S54.
 

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Are the factories solely focused on playing catch-up at this point? Perhaps fulfilling previous orders (what would be the cutoff date?), then supplying China. After which the US and everyone else will be able again to get slots for MY21 vehicles?
 

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Sorry Jon. Better days lie ahead.


Sent from my iPhone using Bimmerfest
 

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So perhaps the rumor I saw on another post that claimed a dealership told a customer that their order was cancelled because it was not already in production is true:eek:? Do we have any idea what the cut off date was? My M340i is supposedly SOMEWHERE in the assembly run....but My BMW Garage has not updated my actual status since I think 3/5. Then it just said entering the queue. The Genius and BMWNA phone lines confirm it started production, they just cannot tell where it stopped and what it's new estimated completion date is.

I have heard from several other folks (Mostly GM people) that this is an awful time to be anywhere in the car business.:bawling:
 

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Yikes...I'm sorry to hear this. I guess I am lucky I didn't place an order yet. Hopefully this all works out and we can still place orders in the coming weeks.
 

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So perhaps the rumor I saw on another post that claimed a dealership told a customer that their order was cancelled because it was not already in production is true:eek:? Do we have any idea what the cut off date was? My M340i is supposedly SOMEWHERE in the assembly run....but My BMW Garage has not updated my actual status since I think 3/5. Then it just said entering the queue. The Genius and BMWNA phone lines confirm it started production, they just cannot tell where it stopped and what it's new estimated completion date is.

I have heard from several other folks (Mostly GM people) that this is an awful time to be anywhere in the car business.:bawling:
Which number are you calling at BMWNA? My M340i was started on 3/12 w/ a scheduled finish date of 3/24. However, the factory closed 3/18 so I know it stopped mid-build. The MyBMW site just had "Production Begins" but is now showing "Exterior Body Assembly Begins". The last rep I talked to at the BMWNA phone number said it is scheduled to be finished 5/26.
 

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Good Luck Jon and all of you impacted. Stay safe, and hopefully this will pass sooner than we anticipate. This of us who drive theses cars must remember how lucky we are. 1968BMW2800 has mentioned several times how fortunate we all are to be worrying about our next BMW. Much tougher for those on the business side. You can't sell what you don't have. Jon I really hope you and your colleagues get through this. Thanks for starting and keeping this community going. I still feel like a newcomer, but really appreciate the wisdom out there
 

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Which number are you calling at BMWNA? My M340i was started on 3/12 w/ a scheduled finish date of 3/24. However, the factory closed 3/18 so I know it stopped mid-build. The MyBMW site just had "Production Begins" but is now showing "Exterior Body Assembly Begins". The last rep I talked to at the BMWNA phone number said it is scheduled to be finished 5/26.
800-831-1117 for BMWNA
844-443-6487 for Genius

I checked MyBMW garage this morning and still at Production Begins 'in the queue'.
 

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Feelin' for ya,Jon. And for the customers who had ordered cars "in the pipeline."

Just like the lease return debacle, it seems BMW needs to stumble prior to regaining footing.

Take a long view of things. This too shall pass.
 

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Discussion Starter #17 (Edited)
If an order was already in "150 status" it is most likely safe.

For sure, any order that was not in "Priority 1" (SOLD ORDER) by April 30th, your order has been DELETED..

If anyone has a question about their order, CALL YOUR DEALER (not BMWNA).

All BMWNA employees are still working from home and they are overwhelmed.
 

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Discussion Starter #18
The one possible saving grace is that what out BMW Factory rep (Market Manager) sent in an email this morning, that he has a list of all P1 orders that were deleted, and he will be working with distribution to find replacements where possible.

What does this mean? In some cases, a customer just might get a MY 2021 instead of a 2020. The wait clock will be reset no matter what. And as for the lost European Delivery M Model orders, oy, I just pray BMW gives us extra allocation..

I want to say that none of this is the fault of BMW of North America, but rather an artifact of COVID-19. BMWNA has continued to fight the good fight with every available resource.

Fight on!
 

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So perhaps the rumor I saw on another post that claimed a dealership told a customer that their order was cancelled because it was not already in production is true:eek:? Do we have any idea what the cut off date was? My M340i is supposedly SOMEWHERE in the assembly run....but My BMW Garage has not updated my actual status since I think 3/5. Then it just said entering the queue. The Genius and BMWNA phone lines confirm it started production, they just cannot tell where it stopped and what it's new estimated completion date is.

I have heard from several other folks (Mostly GM people) that this is an awful time to be anywhere in the car business.:bawling:
That was me as my sales manager e-mailed me the BMW NA bulletin from May 13, 2020, attached is the bulletin.
 

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